This paper examines the impact of sports participation upon the subjective well‐being of individuals. Encouraging participation in sports activity is now an important public policy issue, as it is argued that there are benefits in terms of health and well‐being to individuals as well as to society through externalities. Controlling for personal and socio‐demographic characteristics affecting well‐being, this paper examines if participation in, and the frequency and duration of, 67 sports activities affects well‐being. The form in which sports participation takes place is also investigated by examining if social‐interaction sports produce more well‐being. This paper demonstrates that sports participation has a positive affect upon the subjective well‐being of the population and, moreover, estimates its monetary value. The effects are larger if one allows for social interactions.ordered choice model, heterogeneous thresholds, happiness, sports, willingness to pay measures, C25, I31, D31, J12,

This paper models the effect that physical activity such as sports participation and active travel, through walking and cycling, has on self-reported health and well-being. The results show that physical activity and active travel mainly have a positive effect on both individual health and well-being. Although, cycling has health benefits, it also appears to involve some disutility, which requires further investigation. Copyright � 2010 Blackwell Publishing Ltd.

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Based on the Eurobarometer data from 2009 (N = 26,788), this paper investigates the correlates of sports participation. In addition to examining standard socio-demographic, economic and lifestyle factors, the paper also focuses on the impact of motivational factors, the availability of sports infrastructure and government support, for the first time collectively at the European level. A further contribution of the paper is that it simultaneously investigates both the decision to participate in sport and the frequency of sports participation in this context. This is made possible through the application of a Zero-Inflated Ordered Probit estimator. This estimator also takes into account two types of non-participants: those who have never participated in sport and those who did not participate at the time of the survey. The results show that the decision to participate in sports and the frequency of sports participation of males and females are affected by different factors, therefore distinct government policies should be applied to attract new, and retain the existing, participants. For example, women are affected more by a need to improve self-esteem, while the men to produce social integration. The provision of sports facilities is of more importance for males, which may indicate a male-oriented nature of the sports facilities, for example, the gym. However, the number of adults and the number of children in the household reduce the probability of sports participation by females. Therefore, higher provision of childcare may be important if female participation is to be increased.

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