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The bees were declared the most important living beings on the planet. They act as natural indicators of the state of the environment, protect and maintain ecosystems and contribute to genetic and biotic diversity. Due to its socio-economic and scientific role, beekeeping is an activity that contributes to the development of the rural area. In the analysis we have chosen Hunedoara County, considering its national position and prospects for the development of organic beekeeping. The elaboration of the PESTEL analysis ensures a long-term perspective of the apiculture strategy in Hunedoara County. In order to dispose of bee products (honey, organic honey, pollen, propolis, etc.) in optimal conditions to be marketed both through stores and online, we propose the creation of short chains between a specialized micro-enterprise, tourist pensions that provides food services, restaurants or bars that are located in areas with commercial ford and local beekeeping producers in HNV areas, of which at least one holds certification for organic honey. Beekeeping entrepreneurship can be developed through the actions of beekeepers in the field of promotion, by efficiently selecting possible distribution channels in the country and abroad.

In 2009, the touristic potential of Marginimea Sibiului is recognised both nationally and internationally for its unique ethnographic, cultural, architectural and historical heritage and it has also won the Golden Apple Award of World Federation of Travel Journalists and Writers. In 2015, this area with rich traditions won a price for promoting local gastronomy. Cheeses of Marginimea Sibiului are an important part of this region's culinary and cultural tradition, and its diversity comes from specific production techniques. The Sheep Cheese Route provides an excellent opportunity for discovering the pastoral world of Marginimea Sibiului, with its picturesque settlements and calm lifestyle. Due to continuous shepherding and transhumance, the 18 villages connected to the route have succeeded in keeping their strong local identity. Marginimea Sibiului has always been known in Romania as the land of sheep, cheeses and meat delicacies. Its traditional products reflect the richness of the land but also the region's cultural diversity.

In the medium and long term, priorities in the development of tourism aim to develop a complex tourist offer, making the most of the natural and anthropogenic resources existing in connection with the preservation of the environment and the heritage. On the long run, it will contribute to raising the living standards of the population, especially social categories with lower chances of reintegration into the labour market (people made redundant in industry, elderly people etc.). Implementation of the strategy at regional level must be achieved through an active partnership between Romanian public authorities, economic agents and private investors, with the involvement of the federation of employers in the sector and of the professional associations.