Although managers consider accurate, timely and relevant information as critical to the quality of their decisions, evidence of large variations in data quality abounds. This research examines factors influencing the level of data quality within a target organization. The results indicate that management's commitment to data quality and the presence of data quality champions strongly influence data quality in the target organization. The results also show that the managers of the participating organization are committed to achieving and maintaining high data quality. However, changing work processes and establishing a data quality awareness culture are required to motivate further improvements to data quality. Copyright (c) The Authors Journal compilation (c) 2007 AFAANZ.
Purpose – Paired channel relationship constructs are used to conjointly compare the perspectives of Indonesian manufacturers and their connecting distributors when engaging and relating across each shared marketing channel. The purpose of this paper is to hypothesize long-term orientation (LTO) and role-performance as joint drivers that positively influence dependence, satisfaction, and trust constructs for each manufacturer and distributor domain. Design/methodology/approach – A structural equation modelling-comparative model is developed, tested, and validated for the Indonesian manufacturing sector. The sample size is 140 pairs of medium-to-large-sized manufacturers and their connecting distributors. The respondent is individual who is responsible and knowledgeable in dealing with his/her company’s manufacturer or distributor. Findings – Both the manufacturer-distributor LTO and their role-performance jointly drive the outcomes of the shared marketing channel relationship, and both parties’ behaving similarly (except for the influence of their role-performance onto their partner’s satisfaction). Research limitations/implications – This study have not investigated possible two-way interactions between constructs across the channel. Combined, paired, manufacturer and distributor dataset questions can expose the connectivities relationships between the partners. The insignificant influence of role-performance on economic satisfaction within the manufacturer domain requires further research on the possible presence of mediating construct(s) between those constructs, and on the broadening of the definition of satisfaction. Past channel research revealed that trust interacts with satisfaction, yet this study does not find significant interactions between the outcomes constructs. Practical implications – In Indonesia each marketing channel’s manufacturer and distributor management team should jointly enhance both their shared long-term relationship, and their respective role-performance. This long-term view is implementable through long-term marketing channel contracts. Originality/value – This study contributes to marketing channel theory with the LTO and the role-performance of a channel partner jointly driving the other partner’s economic satisfaction, trust, and their dependence specifically within the Indonesian context. The benchmarking of a marketing channel’s performance within a trusting and satisfying channel relationship sets the framework for the development of future optimization studies (of at least the five connectivities constructs used herein).
Purpose-The inbound event tourists drawn to an Australian destination to participate in one of fourteen annual international auto racing (AR) events can be sectioned to release each group's behavioural perspectives around their tourism-related impacts on the destination. Design/methodology/approach-Inbound event tourists attending the destination are surveyed during the three day major event. Each respondent displays non-uniform, personally-driven agendas and varying degrees of local tourism acceptance. Findings-Inbound event tourists self-select into one of six psychologically-framed AR sport groupings, and exhibit micro-differences that can then be used to align local tourism around future. Research limitations/implications-We do not consider locals attending this international series AR event, but project their destination tourism and event impacts to be less than those of inbound event tourists. Ninety per cent of inbound AR event tourists each fit one of six motive groups and each group exhibits behaviours, decision making and spending patterns which can be later optimized in preparation for the destination's next major event. Practical implications-AR attendees self-select into just one behavioural attendance motive. Group approaches unlock new understanding of event attendees and their behaviours. Inbound event tourists spend 2-to-1 on the destination's tourism versus its major event. Destinations targeting inbound event tourists should grow their spend ratio by bundling local tourism offerings into short length-of-stay requirements offering conservatively-priced (under $100/activity), adventure-focused, tourism options. Social Implications-Each inbound event tourist group displays different behavioural and spending patterns. Originality/value-This study links inbound event tourist groupings; acquisitions; stay patterns and spending. It captures the economic components and their relative impact on the destination. By combining all the subgroups of inbound (and local) AR event attendees, a better representation of their economic impact on the destination can be determined.
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