This study aims to analyze halal culinary development in the digital Era based on e-commerce and ride-hailing orders. The conceptualization related to the development process needs to be explored. The method used in this research is a critical assessment of the literature review. By analyzing the patterns that have been done by the SMEs, a proposed framework could be conceptualized. By using e-commerce and ride-hailing appropriately in this digital era, it is able to increase the development of the halal culinary business where the majority of Indonesian citizens are Muslim and realize that consuming halal food is an obligation, not a habit. Thus, the proposed model expectedly will give impact on three sectors i.e., 1) SMEs could take advantage of the increasing demand for halal food products, lifestyle, and the advancement of digitalization, and expand the business potential; 2) the e-commerce and ride-hailing company to implement halal food products assurance by displaying some additional requirements; 3) the consumers, need to be aware when ordering food and beverages in e-commerce and ride-hailing. Keywords: Digitalization, Halal Food, E-Commerce, Ride-Hailing, Indonesia

Mobile Banking in life in the Digital 5.0 Era is now very commonly used, including by the Millennial Generation. Perceived ease of use and perceived security levels determine the decision-making using mobile banking in the millennial generation. This study aims to compare the decision to use e-banking and whether there is a difference between the perceived ease of use and perceived security level in the millennial generation. Sampling was done by purposive sampling method. Respondents are consumers of the millennial generation. Data analysis was performed using an independent t-test. The study results show a significant difference of 46.62% between perceived ease of use and perceived security level in deciding to use e-banking in the millennial generation. Keywords: Perceived Ease of Use; Perceived Security Level; Usage Decision, Experience

Social entrepreneurship has become a phenomenal discussion in the last few decades. It claims could be the out entry of citizen economic problem solver in many countries. Therefore, the determinant exploration needed in many countries to richen the study. This study aimed to present the overview of novelty finding in the social entrepreneurship intention research. The focus of this study is SEI’s measurement methods, development, and theory used, developed model, and the development of variables SEI’s. Many models and theories could be applied and examined in many ways. This paper is built upon a systematic literature review method. Moreover, the researcher could explore more to find the variable effects to social entrepreneurship intention. Keywords: Social entrepreneurship intention; systematic literature review; methods of SEI; theories of SEI, models of SEI; variables of SEI.

Social enterprise performance is a subject that is being intensively researched in recent years because the effects are claimed to be accelerated a country's economic development. The purpose of this study is to analyze the correlation of marketing regarding social enterprise performance so that it can present theoretical frameworks and guides for new researchers. The Scopus, Crossref, and google scholar databases were used in this research. This research uses qualitative methods from the literature review. The most cited paper is “Social Marketing: An Approach to Planned Social Change”. The most prolific years were 2015 to 2019. This research resulted in three major topics that are currently being researched, namely social marketing, enterprise, and performance. Furthermore, the results of this study also indicate future research opportunities.

The purpose of this study was to determine the impact of e-marketing and competitive advantage on marketing performance with online review as a moderating variable in e-commerce companies in Indonesia. This research is a quantitative descriptive research and the character of the research is explanatory descriptive. The data collection method was carried out through questionnaires distributed online to 50 people throughout Indonesia. The sampling technique is purposive sampling method. The data analysis method used is a structural equation model (SEM) using SMART-PLS 3.0 software. The results showed that there was a positive and significant influence between e-marketing and marketing performance. Competitive advantage has a positive value but not significant effect on marketing performance. While online reviews are not able to moderate the relationship between e-marketing and competitive advantage on marketing performance. The results showed that the coefficient of determination (R2) is 0.644 as the marketing performance variable is influenced by the e-marketing, competitive advantage and online review variables of 0.644 or 64.4% while the rest is influenced by other variables outside of this study