Digitalization must begin a strong law that is Acts. Based on the records, digital broadcasting regulations using Republic of Indonesia Minister of Communication and Informatics’s regulations could be canceled through lawsuits at Supreme Court and State Administration Court. Broadcast digitalization was begun in 2011 through a digitalization Road Map and till date, the process at House of Representatives has not been completed. 85% of countries in the world have migrated to digital broadcasts. The study aims to describe how changes and various roles in broadcasting digitalization if the revision of the Broadcasting Acts is implemented. The study also aims to find out the impact and benefits of broadcasting digitalization for the public and broadcasting stakeholders compared to present Broadcasting Acts. This study uses participant observation methods and text analysis to categorize the articles of digitalization in the revision draft of the Broadcasting Acts from the House of Representatives Commission I in 2017, accompanied by media coverage analysis. Discourse analysis is used to relate to the problems arised due to broadcast digitalization. The results show that digitalization can provide more channels in the same space than analog broadcasting. Political parties and state institutions will be allowed to have broadcasting institutions. The State through Television Radio of the Republic of Indonesia (RTRI) will become the important player in terrestrial digital broadcasting with a single multiplexer (mux) system, which is considered undemocratic for private television associations. All "television stations" will change and compete to become "content providers" similar to new digital televisions. The government will formulate the mechanisms, socialization, models, roles in digitalizing television broadcasting in a blue print. Digital dividend will be used for the development of internet and telecommunications. The dynamics that occur due to interests’ differences of the state, the private sector and society take part at each stage of broadcasting digitalization regulation. The conclusion of the study illustrates that the use of digital technology in broadcasting through the Acts’ revision could be a solution for both frequency limitation and the efficient use for more diverse broadcasters (diversity of ownership).

ABSTRACT

-Youtube is one of the leading sites to share videos. It also facilitates the video viewers to give comments. The research explores the video campaign entitled Cyber Bully (2016) produced by CameoProject and the authentic responses from the viewers in Youtube. The argument that the anti-cyberbullying video campaign generally creates only from victim's perspective and how the society should encourage them. As an attempt to give a new perspective, this research shows that the victim of cyberbullying should also change himself in a positive way to contribute and socialize well in the society. Applying the concept of encoding -decoding by Stuart Hall (1993), the three categories such as dominant, negotiated and oppositional representatives can be seen from the responses of the interviewees in negotiated position. The research uses qualitative descriptive methodology; reception analysis and critical discourse analysis to determine the results by using in-depth interview with the selected representatives of three categories from encoding-decoding concept by Stuart Hall. The interviewers were compared by three categories in audience research; structural, behavioural and cultural based on primary data, aims and method. Results indicates the three viewers have the same perception of objective at the end which are to have courageous to being tough and responsible for ourselves and not being intimidated by unfairness or dominant power. All of them agreed that the Cameo Project video has delivered well the message of cyberbullying's danger to the victims. To conclude, this phenomenon contributes to the cyber cultures in which Youtube is seen as a functional media in order to make meaning of a digital text and negotiate with the constructed cyber bullying by giving responses.

This study aims to find out the effect of event and publicity towards brand awareness on Indonesia Financial Service Authority, usually called with its abbreviation OJK. The research background is because OJK was newly established as a financial service authority, replacing Bank Indonesia. Therefore, exploring the awareness of the people about the function of OJK is interesting to be a research subject.This method used in this study is the quantitative method with 82 samples as the questionnaire respondents. The population chosen was an OJK’s event held at LPPI and Indonesia Banking School with 122 participants. Validity, reliability, normality, multicollinearity, heteroskedasticity, correlation, determination, regression, hypothesis and ANOVA tests are used as a statistical approach in order to define the outcome of the survey. The results of this study are both event and publicity have a positive and a significant influence towards brand awareness partially and simultaneously. As the conclusion, OJK should continue its programs. On the other hand, OJK should find another public relations strategy to accelerate people awareness about the duties of OJK. Keywords: Event, Publicity, Brand Awareness

Berdasarkan hasil penelitian, dapat disimpulkan generasi muda lokal Kepulauan Seribu telah memiliki potensi menjadi generasi internet untuk mengembangkan komunikasi pariwisata dan sumber daya manusia Kepulauan Seribu di masa depan. Namun mereka masih memerlukan kemampuan memproduksi konten yang menarik tentang pariwisata di Kepulauan Seribu dan menyebarluaskannya melalui komunikasi digital. Situasi digital-divide dalam hal aksesibilitas dan ketersediaan jaringan internet tidak terlihat di Kepulauan Seribu. Namun Pemerintah perlu menerapkan program komunikasi pariwisata berupa perancangan dan pelaksanaan program-program pendukung pariwisata yang inovatif serta melibatkan partisipasi warga, terutama generasi muda seperti pelatihan memproduksi konten promosi pariwisata digital dan penguasaan bahasa asing agar generasi muda dapat menghadapi persaingan pariwisata era industri 4.0. Adapun penelitian lanjutan yang dapat disarankan adalah tentang model program komunikasi pariwisata yang lebih inovatif, partisipatif dan tepat sasaran