This article aims to examine and synthesize literature review studies related to the variables being studied, namely organization development projection, leadership style, teamwork, employee competence and recruitment process, as well as look at the results of research on the variables to be studied and whether there is influence between one variable with other variables. This study uses a literature review by looking for references related to related variables sourced from library research methods, online media, google scholar, direct science, zotero and mendeley. This study provides an overview of several articles obtained by describing the influence between variables. The results of this study are: The Organizational Development Study in the summary of this literature article explicitly focuses on supporting variables that can improve Leadership Style, Team Work, Employee Competence and Recruitment Process. Scientific articles that aim to build research hypotheses about the influence of variables to be used in further research.
Desa Mekarjaya, Bogor memiliki potensi pertanian yang cukup beragam seperti tanaman buah mede, empon-empon yang terdiri dari, jahe, kunyit, sereh, dan lain-lain, serta kebun legkuas yang cukup luas. Sebagain besar masyarakat Desa Mekarjaya adalah petani. Selama ini hasil pertanian masyarakat langsung dijual ke pasar, belum ada pemanfaatan lain terhadap hasil pertanian masyarakat seperti produk olahan dengan bahan hasil pertanian masyarakat. Selain itu model pemasaran masyarakat masih tergolong konvensional melalui pasar tradisional, belum menjamah pasar digital sebagai perluasan pasar. Tujuan kegiatan pengabdian masyarakat untuk membantu masyarakat Desa Mekarjaya mengembangkan ekonomi kreatif berbasis potensi Desa. Adapun metode yang dilakukan antara lain, sosialisasi pemanfaatan hasil pertanian, pelatihan pembuatan produk olahan, pelatihan branding dan pengemasan produk, serta pelatihan digital marketing. Kegiatan pengabdian masyarakat dilaksanakan pada bulan Oktober dan Nopember tahun 2022. Hasil dari kegiatan pengabdian masyarakat, bahwa masyarakat Desa Mekarjaya memperoleh edukasi memanfaatkan hasil pertaniannya untuk dijadikan produk olahan lainnya agar memiliki nilai pengembalian yang lebih tinggi. Pelatihan pembuatan produk olahan juga menghasilkan beberapa produk yang bersumber dari bahan baku hasil tanam masyarakat, seperti kremesan lengkuas, abon lengkuas, lulur kunyit, dan permen jahe. Masyarakat juga memahami packaging dan promosi yang menarik dari produk yang dimiliki akan menambah nilai jual terhadap produk. masyarakat bisa menggunakan platform yang paling sederhana seperti Instagram dan whatsapp untuk proses marketing.Mekarjaya Village, Bogor, has quite a variety of agricultural potentials, such as cashews, empon-empon consisting of ginger, turmeric, lemongrass, and others, as well as a fairly extensive legkuas garden. Most of the people of Mekarjaya Village are farmers. So far, community agricultural products are sold directly to the market; there has been no other use of community agricultural products, such as processed products with community agricultural products. In addition, the community marketing model is still relatively conventional through traditional markets, not yet touching the digital market as a market expansion. The purpose of activities is to help the people of Mekarjaya Village develop a creative economy based on village potential. The methods carried out include socialization of the utilization of agricultural products, training on the manufacture of processed products, training on product branding and packaging, as well as digital marketing training. Community service activities will be held in October and November 2022. The results of the community service activities that the people of Mekarjaya Village received education on utilizing their agricultural products to be made into other processed products that have a higher selling value. Processed product manufacturing training also resulted in a number of products sourced from community-grown raw materials, such as cremesan galangal, shredded galangal, turmeric scrub, and ginger candy. The community also understands that attractive packaging and promotion of the products they own will add to the selling value of the product. The public can use the simplest platforms, such as Instagram and WhatsApp, for marketing.
This study aims to explain the role of satisfaction in influencing service quality to customer loyalty at PT. BPRS Harta Insan Karimah. The method used in this study is a quantitative method that is associative. The source of this research is using primary data. The sample collection technique used is purposive sampling technique, with the number of samples tested by 96 respondents from customers. The data collection technique is using a questionnaire distributed via Google Form to the customers who are domiciled in Tangerang. The data analysis method in this study uses the Structural Equation Model (SEM), using the WarpPLS 7.0 approach. The results of this study indicate that service quality has a significant effect on customer loyalty and service quality with customer satisfaction as a mediation has a significant effect on customer loyalty. This means that the customer satisfaction variable is a partial mediation, which can affect directly or indirectly between the service quality variable and customer loyalty.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.