The competitive conditions of Islamic microfinance institutions, especially in BMTs are getting tighter from time to time, so that each BMT must create a new marketing strategy in order to maintain and gain a wider share and can increase the loyalty of its members, namely by improving the company's image and the quality of Islamic services as one factor. This study aims to determine the effect of corporate image and Islamic service quality on member loyalty at BMT UGT Sidogiri either partially or simultaneously. The method used is a quantitative approach with a sample of 80 respondents who are members of the BMT UGT Sidogiri Capem Sempu. This study uses multiple linear regression analysis. The results of this study indicate that there is a significant influence between corporate image and Islamic service quality on the loyalty of members of BMT UGT Sidogiri Capem Sempu either partially or simultaneously. Variable corporate image and Islamic service quality can explain the variable loyalty of members by 89.1%, which means that the image of the company and the quality of Islamic services affect the loyalty of members at BMT UGT Sidogiri Capem Sempu by 89.1%. And the model formed is Member Loyalty = 0.591 + 0.186 Corporate Image + 0.660 Islamic service quality.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.