In this work, the highly efficient and low-cost Ag-AgBr/AlOOH plasmonic photocatalyst is successfully prepared via a simple and mild wet-chemical process and used for degrading high concentration methylene blue (MB) and tetracycline hydrochloride (TCH). The optimized 6-Ag-AgBr/AlOOH sample showed a 79% decomposition of TCH in 2 h, which is almost two times higher than that of bare AgBr (37%). For degrading MB, the photocatalytic activity of 6-Ag-AgBr/AlOOH (decomposing 84% in 2 h) showed a large enhancement as compared to bare AgBr (only 57%). The TEM, HRTEM, XRD, DRS, and XPS characterization results confirm that Ag-AgBr is a composite catalyst formed by loading Ag nanoparticles onto AgBr surfaces and then loaded on to AlOOH. The possible mechanism proposed is that • O − 2 and • OH radicals produced under sun light are the main active species for degrading MB and TCH. It is hoped that this work will open a new gateway to the synthesis of highly efficient and low-cost Ag-AgBr/AlOOH plasmonic photocatalysts for degrading organic pollutants.