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New energy vehicle (NEV) is a significant solution to the energy crisis and global warming. The promotion and widespread use of NEVs will depend on developing and modernizing their core technologies and components. As the three core systems of NEVs, the thermal management of the battery, motor, and electric control systems is increasingly essential. Herein, the precharge circuit's thermal management strategy is improved by studying the precharge resistor's thermal performance. Both intermittent and continuous high voltages are applied to the precharge resistor to study its temperature‐rising characteristics. It is demonstrated that thickening electrode can lengthen the precharge resistor's short‐circuit durability, increase its transient heat storage capacity during a short circuit of the precharge circuit, and reduce the maximum temperature of the resistor's shell and resistance wire. When the thickness is 3 mm, and the eccentricity is 18.5 mm, the heat storage capacity of the resistor under continuous high voltage can be increased by up to 82.32%, and that under intermittent high voltage can be increased by up to 52.92%.

Super Bowl, one of the most irreplaceable activities that US families prefer to attend annually, serves as a platform full of opportunities for the business world. The advertisements appeared during the breaks of the game, known as “Super Bowl ads”, have become the most effective means for companies to attract potential customers. From the price of $37,500 per 30 seconds at Super Bowl I to that of $4.5 million per 30 seconds at Super Bowl XLIX, this means of propagating products has become increasingly expensive until today [1]. Thus, a question has been inevitably raised that is this worthy for companies to spend millions of dollars just in exchange of the appearance of their logos on a special TV program? Therefore, the research finding the effects on companies after the end of their Super Bowl advertising should be undoubtedly needed and established.