Buying domestic products has become increasingly important in many countries. As a form of social influence, social norms affect people’s domestic purchasing intentions and behavior. The current study aims to examine the mechanisms by which social norms influence domestic purchasing intentions through the lens of consumer ethnocentrism and domestic product judgments. The data were collected through an online survey in China, and a total of 346 valid responses were obtained. The results indicate that social norms influence domestic purchasing intention through four paths, namely, direct path, motivational path, cognitive path, and motivational–cognitive path. Consumer ethnocentrism and domestic product judgments, serving as the motivational and cognitive factors, respectively, play mediating and serial mediating roles in the relationship between social norms and domestic purchasing intention. In addition, consumer ethnocentrism has two dimensions, namely, pro-domestic and anti-foreign consumer ethnocentrism, and only the former plays a significant role in the model. The current study has theoretical contributions to research on domestic purchasing intention and practical implications for interventions in domestic purchasing behavior. Future studies are encouraged to conduct experiments, distinguish between different types of social norms, measure purchasing behavior, and verify the relationships in other countries.

In recent years, researchers studying anxiety in high school students have determined that therapeutic videos and articles are effective as auxiliary intervention methods, but the specific types of videos or articles that are most effective still remain unclear. Current research has focused on the dynamic effect of various types of videos or articles on adolescents' anxiety levels, with the aim of finding suitable types of videos or articles to be used as materials during interventions. The study is divided into two phases. In the first phase of the study, a questionnaire was distributed to a total of 2120 participants from China regarding their anxiety level and their preferred materials during online surfing, The results indicate that five types of materials were related to adolescents’ anxiety levels. In the second phase of the study, Ecological Momentary Assessment was used to continuously measure 30 participants’ anxiety levels over the course of ten days. The results show that while scenic video, online fiction, classic literature, and literature criticism affected an individual’s emotions positively. There was no significant effect when entertainment videos were used. In addition, only scenic videos were able to alleviate anxiety in the long-term.

In recent years, researchers studying anxiety in high school students have determined that therapeutic videos and articles are effective as auxiliary intervention methods. However, the specific types of videos or articles that are most effective remain unclear. Current research has focused on the dynamic effect of various types of videos or articles on adolescents' anxiety levels to find suitable types of videos or articles to be used as materials during interventions. The study is divided into two phases. In the first phase of the study, a questionnaire was distributed to 2120 participants from China regarding their anxiety level and their preferred materials during online surfing; The results indicate that five types of materials were related to adolescents’ anxiety levels. In the second phase of the study, Ecological Momentary Assessment was used to continuously measure 30 participants’ anxiety levels over the course of ten days. The results show that while scenic video, online fiction, classic literature, and literature criticism positively affected an individual’s emotions. There was no significant effect when entertainment videos were used. In addition, only scenic videos were able to alleviate anxiety in the long term.

The negative effects of post-traumatic stress on individuals have been widely studied, but its positive effects have gradually been paid attention to in recent years. Recent studies indicate that post-traumatic stress may increase social cohesion. This study aims further to verify the relationship between post-traumatic stress and patriotism and test whether social support is a potential mediating variable. We conducted a questionnaire survey of 81 participants in Zhengzhou, China. The results show that post-traumatic stress is not significantly related to patriotism and social support. Still, patriotism and social support have significantly related limitations, and prospects are being discussed.

With the advancement of the Internet and the popularization of e-commerce, sales forecasting has become an essential marketing strategy in the online market. This article uses the historical sales data of a Russian e-commerce company to build an LSTM model under the TensorFlow framework.