Purpose: The Corporate human resources in India have a negligible attention towards the visually impaired employees. The aim is to find out the correlation between the sexual self-concept, body esteem and the psychological well-being that relates to job performance of the visually impaired employees. As this will enable the companies to enhance their Employee Value Proposition accordingly. The authors have explored other dimensions possible; apart from sensitization workshops that will create a high sustainable working environment.Methodology: Full time 60 visually impaired from the service sector (namely banking, IT, hospitals, call centers, NGO and school staff) in India were considered for the study through the Mixed methods research where quantitative analysis has been done through purposive, convenience and snowball sampling.In addition, Qualitative analysis through Phenomenology method has been undertaken.Findings: High correlation between the Sexual self-concept, body esteem and Psychological well-being in visually challenged people that directly relates to their job performance.Supporting this is their verbatim that highlights the need for the companies to revamp their Employee Value Proposition.Practical Implications: From the findings, there is an emerging need to create a diversity inclusive working culture and environment that will result in reviving Employee Value Proposition for Indian companies for the visually disabled. Social Implications:The visually impaired will be better equipped to work if their companies take due diligence and care for their special needs to make the working environment and culture a Disability-Inclusive Originality/Value: The paper attempts to study the Employee Value Proposition (EVP) for the visually challenged and suggests many means apart from sensitizing to make the working environment disability integrated.

BACKGROUND: The dominance of a digital wave is being felt in every sphere of the industry, and has been a big boon for online shoppers today. However, companies tend to ignore a section of their customer base, i.e. those who are visually impaired; although there are well-established standards set by WCAG 2.0 (Web Content Accessibility Guidelines). Although most e-commerce companies in India conform to these guidelines, as per the recommendations from the Indian government; however ironically; these are not accessible by the blind. OBJECTIVE: This paper specially focuses on the list of problems that the visually-impaired in India face while trying to access e-commerce sites, as most of the sites haven’t conformed to the WCAG 2.0 guidelines. METHOD: Qualitative analysis through the Repertory technique by Kelly in which, the grid developed for different constructs addressing various problems faced by such users in accessing e-commerce websites. FINDINGS: From the findings, it is evident that these visually impaired people are extremely open to gaining access towards the companies’ strategies, as they also want to be a part of the main segment of the society, and would in turn be a strong contributor to the profits of the companies, if they’re taken seriously. The findings also have a series of managerial as well as social implications. CONCLUSION: Further, the study also looks at lending some suggestions through which, marketing managers would be able to look into this prevailing problem, and thereby address the same, while enhancing their level of engagement with this specially-enabled client base. This would result not only in adding profits to the business at large, but also ensure customer satisfaction and delight, albeit the fact that they’re differently abled.

Artificial Intelligence (AI) is going to be the front runner in any of the modern day communication going forward and so this research is done to find out how AI helps in visual imagery recognition for enhancing the accessibility of the visually impaired through apps like AI poly AI for recognizing people, texts, objects and colors. 50 visually impaired from the Atmadeepam Society (Nagpur, India) who are computer literate and smart phone users considered for the study through the mixed methods. Almost 80 percent of the low vision respondents are in favor of these accessibility apps being completely helpful whereas the rest have faced certain inconvenience due to these apps in functioning. From the findings, it is evident that these visually impaired people are extremely happy in using these accessibility tools to overcome their navigation challenges On the other hand, research finding also shows a set of people who are not convinced fully with the AI based apps functioning. These were typically based on incorrect object identification, difficulty in understanding the accent and lacks the facility for regional language converter The visually impaired will be better equipped to function due to raised confidence, positive attitude and thereby gaining a place in the society as active contributors to the economy that will assist in disability integration The paper attempts to study the modern AI accessibility apps especially related to object recognition in the Indian context for the visually impaired