Terjadinya persaingan yang semakin tinggi dalam industri kosmetik di Indonesia ditandai dengan banyaknya produk kosmetik berbagai merek baik lokal maupun kosmetik impor mengakibatkan penurunan penjualan produk PT. Martina Berto Tbk. Hal tersebut mengindikasikan bahwa terjadi masalah perilaku konsumen pada saat memutuskan menggunakan produk. Diperlukan upaya yang harus dilakukan perusahaan untuk dapat meningkatkan serta mempertahankan konsumen yaitu dengan menawarkan diferensiasi produk green product. Tujuan penelitian ini yaitu untuk mengetahui pengaruh green product terhadap nilai planggan dan dampaknya pada repurchase intention. Green product berpengaruh terhadap nilai pelanggan, dan nilai pelanggan berpengaruh terhadap repurchase intention. Metode yang digunakan adalah explanatory survey dengan teknik simple random sampling dengan jumlah sampel 175 responden. Teknik analisis data yang digunakan adalah regresi linier sederhana dengan alat bantu software komputer SPSS 16.0. Hasil yang diperoleh penelitian menyatakan bahwa green product memiliki pengaruh sebesar 4,1% terhadap nilai pelanggan, pengaruh nilai pelanggan terhadap repurchase intention sebear 25,1%, sedangkan untuk green product tidak berpengaruh secara langsung terhadap repurchase intention.

Entering the digital era, social media is the right tool for creative economy ventures and consumers to conduct business transactions without being limited to time and space. Therefore, the aim of this research is to find out how much the contribution of social media in increasing the marketing of creative economy products. The method used is a qualitative method with descriptive analytical and exploratory approaches. Data collection techniques use triangulation, which is collecting different data from the same source using direct observation, indepth interviews and documentation that are carried out simultaneously at the same time. The results showed that social media contributed greatly to the marketing of creative economy products. The main obstacle faced by creative economic ventures is related to the quality of human resources in mastery of internet technology and limitation in capital. The role of central and regional government and banking institution can be expected to develop creative economic ventures.

The purpose of this study is to analyze the effect of service quality and sales promotion on consumer purchasing decisions at E Sport Cirebon Shop, either partially or simultaneously. The population of this research is consumers of E Sport Cirebon stores with unknown population, while the sample is 96 respondents. The sampling technique used non-probability sampling using incidental sampling. This research is an associative type with quantitative methods. Based on the T test it is known that service quality and sales promotion have a partial effect on purchasing decisions, as well as based on the F test it is known that service quality and sales promotion have a simultaneous influence on purchasing decisions. Therefore the company should improve service quality and provide variations in the types of sales promotions to improve consumer purchasing decisions.

Developing and maintaining customer loyalty is crucial in the business competition. Thus, this study aims to examine the effect of customer and customer-company identification (CCID) loyalty cardholders on the store. The samples in this study were 100 respondents who were cardholders of the minimarkets in Cirebon, Indonesia. The sampling technique is a purposive random. The results show that the loyalty program has a significant influence on program loyalty. Loyalty Program has a significant positive impact on CCID and store loyalty, and CCID has also an effect to store loyalty. Further research recommendation and implication are also discussed.