The role of a lecturer in advancing the institution requires good competence to carry out their duties professionally by paying attention to what they have such as pedagogic competence, professionalism, personality and socialization skills as well as a strong educator character in carrying out tasks within the organization. Lecturer quality improvement is measured based on the Tri Dharma of Higher Education which includes education and teaching, research and community service. The purpose of this study is to create a model of improving lecturer performance through Work Life Balance and emotional quotient at private university lecturers in West Java. The design of this study uses descriptive analysis with a quantitative approach. In this study, the authors took a sample of 310. The sample technique used was the proportionate random sampling technique and the data analysis technique used multiple linear regression. The results of this study explain that work life balance has a positive effect on performance, emotional quotient has a positive effect on performance, work life balance and emotional quotient simultaneously have a positive effect on performance. The conclusion of this study is that by increasing work life balance and emotional quotient, it will have a positive impact on improving the performance of lecturers.

The type of data used is primary data in the form of a questionnaire given through a google form to Accounting Students of the Faculty of Economics and Business, Universitas Jenderal Achmad Yani. The sample was obtained using a non-probability sampling method with a quota sampling technique. The data that was successfully processed was as many as 100 Respondents. The scale used in this study is an ordinal measurement scale with a Likert scale. The results of this study show that partially trust has a positive and significant effect on customer satisfaction and service quality has a positive and significant effect on customer satisfaction. Simultaneously trust and quality of service has a positive and significant effect on satisfaction.Terdapat keluhan yang dirasakan oleh Mahasiswa Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Achmad Yani seperti lambatnya pelayanan, aplikasi sering mengalami gangguan, barang tidak sesuai dengan katalog dan berbagai macam keluhan lainnya yang dirasakan oleh Mahasiswa Akuntansi. Untuk itu, penelitian ini bertujuan menguji ini Pengaruh Kepercayaan dan Kualitas Layanan Terhadap Kepuasan Pelanggan secara parsial dan simultan. Populasi dalam penelitian ini adalah Mahasiswa Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Achmad Yani Cimahi Angkatan 2018-2021 yang menggunakan E-Commerce Shopee. Penelitian ini merupakan jenis penelitian kuantitatif. Jenis data yang digunakan adalah data primer berupa kuesioner yang diberikan melalui google form kepada Mahasiswa Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Achmad Yani. Sampel diperoleh dengan menggunakan metode non probability sampling dengan teknik sampling kuota. Data yang berhasil diolah sebanyak 100 responden. Skala yang digunakan dalam penelitian ini adalah skala pengukuran ordinal dengan skala likert. Hasil Penelitian ini menunjukkan bahwa secara parsial kepercayaan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara simultan kepercayaan dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan.

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