The paper considers the structure of the concept of innovation management from the standpoint of fundamental and marketing approaches. To implement the concept, the authors have developed classifications of innovations according to two groups of attributes: depending on the goals of creating innovations and depending on consumed and produced resources. The proposed classifications will help to solve specific problems facing the creation and implementation of innovations, which will lead to the improvement of the innovation process itself.

The purpose of this study is to develop modern methods for managing innovative processes at enterprises of the real sector of the economy. The structure of the concept of innovative innovation management from the position of fundamental and marketing approaches has been developed. To implement the concept, it is important to be able to manage innovations using the protective, strategic functions of the created innovations that provide technological and informational advantages and block the entry of competitors into the market. Based on the analysis of the group features of innovations, two groups of classifications were developed, depending on the goals of creating innovations and the resources used. The developed model for the development of innovative processes allows enterprises to improve innovative processes for more efficient production and sales of products.