PurposeThe objective of this paper is to investigate the effect of supply chain quality integration (SCQI) and green supply chain practices and their impact on the Triple bottom line (TBL) in driving sustainability performance.Design/methodology/approachStructural equation modeling of partial least squares was used to study the relationships between SCQI and green supply chain practices (GSCPs) in driving sustainable performance and is empirically tested using data from 167 manufacturing firms.FindingsThis study reveals that supply chain quality integration (SCQI) enhances the green purchasing activity as well as the implementation of internal environmental management (IEM) of the firm. However, IEM is a crucial factor that contributes to sustainability performance.Originality/valueThis study is one of the few relevant researches that would benefit manufacturing organizations to further improve their triple bottom line by integrating supply chain quality with green practices.

The aim of this research is to examine the marketing strategies to Generation Z, social media cognitive engagement, social media influencer, perceived corporate social responsibility and user-generated media communication and hedonic brand image as moderator on generation Gen Z purchase intention, and examining these effects in Covid’19 pandemic recession phase in Pakistan. Research was completed on Generation Z respondents, using an online survey questionnaire were evaluated using through factor analysis, model fit, SEM via Smart PLS 4. Empirical results via structural equation modeling demonstrate that the impact of the four constructs played a partially significant role on Gen Z purchase intention. Gen Z has strong bonding with social media engagement and aware of CSR activities of an organization and confirmed their behavior toward e-shopping. Brand equity and Citizen Behavior are could be examined as a dependent variable but we didn’t due to lack of literature. Social media cognitive engagement and perceived corporate social responsibility has strong relation with generation Z purchase intention which indicates generation Z is engage with social media and CSR activities. Online business operators and trend setter can identify and promote their business on social media sites. Through this study marketers and professionals can also formulate strategies to increase promote their business. The empirical results provide academic contributions to the current group of knowledge in the marketing to capture Gen Z. Using advanced quantitative data analysis will eventually enable future researchers to explain the contribution of the current study to understanding the importance of Generation Z psychology.

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The study aims to determine the impact of vlogger’s reputation on viewers’ trust on vlogger’s recommendations (TVR) and perceived usefulness of vlogger’s recommendations (PUVR). Moreover, the study examines the impact of TVR and PUVR on attitude and intention to shop online. A sample of 250 responses was collected from social media users and structural equation analysis technique was employed. The findings indicate that vlogger’s reputation has a significant role in building TVR, and PUVR and TVR and PUVR significantly influence the attitude and intention to shop online. The study also identified a positive impact of attitude towards online shopping on online shopping intention. The research provides insights to the marketers and practitioners as the findings guides on crafting promotional strategies using vloggers.

The current investigation emphasizes the association among views of justice (across all three dimensions) and organizational citizenship behavior, as well as any potential mediating impact of job satisfaction and knowledge sharing. This investigation looks at the three aspects of justice perceptions. Data were obtained from 304 workers in Karachi's service industry utilizing cross-sectional surveys and quantitative techniques. Smart Pls 3 was applied for examining the data, and the results indicated that the relationship between the sense of justice and citizenship behavior is mediated by job satisfaction, but that knowledge sharing does not mediate within them. The research demonstrates that OJ and OCB have a substantial and favorable association and that OCB is profoundly affected by each justice in organizations and job satisfaction. On the other hand, the examination has constraints mainly because it only explores the impact of two mediators on OCB and three organizational justice dimensions. Data collection relied on convenience sampling of workers from service-providing firms in Karachi, and the study did not consider the longitudinal effect due to time constraints. Future research can delve deeper into the relationship between these variables by incorporating demographic factors in testing models, examining multiple contributing factors to job satisfaction, and including additional variables in the analysis for a comprehensive understanding of OCB, particularly in the manufacturing industry. Conducting the study in different cities and regions in Pakistan can also broaden the view of the population's perceptions of justice and OCB. This study addresses the pressing need to address issues such as organizational justice and how they can be tackled within the vicinity of work.