For a long time, education has been praised as a morality in itself. Great philosophers have proudly called themselves “teachers”, and education was considered a special gift given to young gifted people. But in today’s world, in which everything, including even human feelings, have changed and become commodified, education has not been an exception. There have been many changes in education such as internationalization, increased competition and cooperation, neoliberalism, marketization, privatization, and new teaching methods. The idea that education is simply another market commodity has become pervasive in different discourses. Marketization which is one of the consequences of neoliberalism policies is an attempt that appraises everything related to higher education based on a market, where demand and supply and all the educational activities are determined and evaluated based on the price mechanism (Brown, 2014). This trend has fundamental effects on different aspects of the higher education including teacher’s identity and curriculum design. In this article, the researcher defines the concept of identity and then describes the type of teacher’s identity that is promoted by the marketization of higher education. Also, characteristics and some of the consequences of marketization of higher education and the effects of such trend on curriculum design are discussed.

In the world we live in, education is praised as a base for training and nurturing future generations and teaching is considered as a valuable profession through which future generations are flourished. The main components of each educational system must work well in order to create a successful system and achieve the desired results. Teachers are considered as one of the key determinant factors and active decision-makers of any educational system. Learners are also taken into account as one of the main elements of the system who are instructed to reach some educational goals. Neuro-linguistic programming (NLP), with high potential for English teaching and learning, is regarded as a supplementary technique which helps the teachers to develop outstanding skills like critical thinking, self-efficacy, and rapport which are necessary to bring on success and achievement to the education and to support learners to achieve excellence in their performance. The article first presents a brief history and definition of NLP. Then it is followed by some information about the main pillars of neuro-linguistic programming. The discussion then turns to understanding some of the implications of NLP for English language teachers and learners and its potential for educational success.

Education especially “teaching” is considered as a valuable profession through which future generations are generated and educated. In order to have a successful educational system, the main components of the system must work together. It is believed that teachers are active decision-makers of any educational system who can bring on success to the education, accounting for about 30 percent of the variance on pupils’ achievement. Based on different studies, developing rapport, critical thinking, self-efficacy, establishing clear goals, effective interpersonal communication, and a supportive classroom climate are some of the main determinant factors the teachers’ effectiveness. Among various variables which are related to teachers, identity is one of the important elements that affect teachers' performance. Neuro-linguistic programming, on the other hand, is considered as an approach which is claimed to help achieve excellence in performance and identity. It is also considered as a supplementary technique in teaching profession which helps the teachers to develop outstanding skills. In this article, the researcher defines the concept of teacher’s identity as a key element effective in the teaching profession. Then some factors that have significant impact on teachers’ effectiveness are taken into account. Also, the definition of neuro-linguistics programming, some of its characteristics, and its implications for developing teacher’s identity and teacher’s effectiveness are discussed.