No abstract

Editor's note: This piece is part of a SEAA column themed series "Cultural Consumption and Performance in Asia." The articles highlight di erent aspects of consumption and performance in a range of Asian regions. They examine issues such as cultural curation, the uses of the past, material culture, power and market, as well as the enactment of lived experience.Undeterred by the Hong Kong summer temperatures, large numbers of visitors entered the former colonial police force quarters now known as the PMQ (short for Police Married Quarters) heritage space, keen on catching a glimpse of the displays. As part of the government-initiated Heritage Vogue street carnival celebrating Hong Kong's past, PMQ sought to transport visitors back in time to the mid-twentieth century. PMQ erected stalls resembling sidou, old-fashioned corner shops decorated with Chinese banners and European tiles, painted a shade of "grassroots green" that was introduced to the city during the colonial era. Stalls sold street foods such as curry shballs and ice lollies, along with White Rabbit candies, Coca-Cola and Vitasoy beverages in glass bottles, staples in the city since the post-war years. Cantonese opera was broadcasted over the PMQ courtyard where wooden tables and plastic chairs were provided for visitors, making the space resemble daipaidong, traditional street eateries. Visitors enthusiastically interacted and took photos with the displays, claiming to remember such sights from their childhood, with some parents telling their young children that what they saw at the PMQ that day is what Hong Kong's past looks like.

Since the 2000s, Hong Kong has become inundated with retail centres, such that the territory is now known as ‘Mall City’, a condition now problematised by youth activists in the city. This article is interested in why these youths take issue with this form of urban development. By tracing the emergence of the contemporary consumerist landscape from the colonial era to the present, it is shown that the current manifestation and characteristics of Hong Kong’s brandscapes are the product of unequal power dynamics between the Hong Kong Special Administrative Region (HKSAR) government, estate developers and the Hong Kong citizenry in shaping the city. By bringing youth activist voices to the forefront through the use of ethnographic data, the discussion then examines youth activist accounts detailing the experiential dimensions of living in this consumerist landscape, noting the feelings of alienation and exploitation circulating within the vernacular domains of Hong Kong society. The article concludes by reviewing the different ways these youths have attempted to reconfigure their relationship with this brandscape, and thus challenge the control the HKSAR government and estate developers have over Hong Kong urban space.

No abstract

No abstract