After 1945, both the Western Allies in Germany and some German social scientists embraced empirical public opinion research. This article examines the rhetoric, practices, and collaborative professional efforts of two of the most significant institutions conducting opinion research in West Germany in the 1950s: the Allensbach Institute and the Institute for Social Research in Frankfurt. Although the political
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.