Purpose The purpose of this paper is to examine the effects of market, technology, and entrepreneurial orientations (EOs) on both innovation and firm performance. It analyzes the mediating effects of incremental and radical innovation within the context of entrepreneurial firms in Turkey, an emerging economy. Design/methodology/approach This study empirically analyses the impact of strategic orientations on firm performance through innovation with a sample of 818 small and medium enterprises in Turkey. To test the proposed model, LISREL is used. Findings Proactive market orientation (MO) and technology orientation (TO) lead to radical innovation, while responsive MO strongly affects incremental innovation. EO impacts performance directly and indirectly via both incremental and radical innovation. Practical implications Finding suggests that senior management of firms, especially in emerging economies should encourage marketing managers to focus on key trends of markets, both existing and emerging. These marketing managers should find and work with lead users to improve radical product development. This means that those managing marketing need to be well schooled in technology, and they should also possess a proactive MO. Originality/value The present study employs a two-part view of the MO construct (responsive and proactive MO). This conceptualization provides a greater degree of precision in the use of the MO concept which was rarely employed in prior studies. Moreover, this paper views strategic orientations as drivers of innovation and examines how radical and incremental innovation mediate the effects of MO, EO and TO on firm performance. Finally, this is one of the few studies to look at all of these factors simultaneously and to include the two-part view of MO.

It has been observed that in the industrial sector parallel to the development of the flexible production process, the tendency of firm aggregation increases, especially in countries where the traditional modes of production are valid as it is in Turkey. Organized industrial zone (OIZ) enables firms to select appropriate locations for establishment, discover new opportunities and obtain competitive capacity, leading many researchers to investigate the enterprises functioning in those areas, of their nature. In this frame, the scope of this study is to analyse the relations between social network approach, entrepreneurs and network activities, social capital components and firm novelty, and social capital. Within the scope of the research, a questionnaire was carried out by face-to-face interviews with 121 OIZ firms while the number of interviews with firms from a similar factor, which are not active in OIZ, is 116. The results of the research support the fact that the social capital components are effective in the innovation of the firms. It was found that the social capital indicators are highly important for OIZ firms and that there are important differences between firms inside and outside of OIZ, in terms of innovation.

Administration, and then she worked as a research assistant at Ankara University, Faculty of Political Sciences, in 2003. In 2008, she got a fellowship from the European Union to study PhD candidate student as a visiting researcher at Bucks New University, England; she received her PhD degree in 2010. Her research focuses on business networks, qualitative and quantitative research methods, consumer behaviour and entrepreneurship and innovation. She has authored several journal articles and book chapters, which were published through international publishers. Currently Dr. Oflazoğlu is involved in several research projects on social sciences.

This work studies how the luxury experiences and perceptions of consumers are. The purpose of the study is to evaluate the modern luxury consumption experiences from a wider perspective rather than focusing on the traditional luxury consumption as a signifier of social status. The study adopts an interpretative and exploratory approach to explain in detail the contribution of the luxury consumption of consumers to the construction of self. Among the qualitative research methods, the method of keeping a diary, which sincerely transmits the processes, relations and perceptions in the daily world of the consumers was applied to the study [1]. The consumer diaries enable a ground to understand the complex structure of luxury experiences as a loop of luxury which is an indispensable part of the daily life of consumers. To achieve maximum diversity 16 participants from different age, occupation and education fields are selected. The consumer diaries are analyzed by using the inductive categorization process [2] and constant comparative method [3]. The research results are classified the luxury experiences under three categories indispensably related with processes and conditions of the self. The findings of the work are related with the present theories on self yet they pose a transition from vanity consumption, to which the perception of luxury bases, to temporary and abstract concept of consumption. Keywords: Self Construction, conspicuous consumption, luxury experiences, consumer behavior « Shower upon him every earthly blessing, drown him in a sea of happiness, so that nothing but bubbles of bliss can be seen on the surface; give him economic prosperity, such that he should have nothing else to do but sleep, eat cakes and busy himself with the

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