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The purpose of this study was to investigate the appearance satisfaction and self-efficacy of college students. The relation between appearance satisfaction and self-efficacy was also examined. The study adopted a descriptive survey design. The convenience sample consisted of 395 undergraduate college students from three universities in D city. The data were collected from May to July, 2011 using the Body Cathexis Scale and the Self Efficacy Scale. Data analysis was performed with SPSS WIN 21.0 Program. The scores on both scales showed a significant difference between male and female students, and the male students had higher scores. Male and female students had similar rank order of body part by satisfaction scores. There were significant correlations between appearance satisfaction scores and self-efficacy scores but there were no significant differences between the correlation coefficients in male and female students. This result indicates that the effect of appearance satisfaction on self-efficacy was similar in both male and female students. The findings of this study suggest that an intervention program to enhance appearance satisfaction is effective in increasing self-efficacy of college students.■ keyword :|Appearance|Satisfaction|Body Image|Self-efficacy|College Student|