In parallel with the growth and popularity of food tourism, the increase in food specificevents and festivals has been significant. Events have become an important element of theexperience economy; often their economic and social benefits have been related toimprovements in the quality of life for communities and regions. Food festivals provide anopportunity for event goers to socialize, as by their nature they bring people together.However, how do we future proof the success of such events? Adopting a practice theoryposition and a pragmatism paradigm, this paper investigates the future of food festivals using a case study of Wellington on a Plate (WOAP), which is New Zealand’s most successful foodfestival, operated by the Wellington Culinary Events Trust (WCET). In line with scenarioplanning research methods, 12 ‘remarkable persons’ were interviewed to identify 22 mega-drivers of change, including mobility, redefining luxury, technological immersion, socialcapital, social demography changes, and accessibility. Adapting Yeoman’s (2015) conceptualframework of food tourism drivers for food festivals and linking to these mega-drivers ofchange, a conceptual framework was derived that considers five factors of success, namelyFood Festivals as Political Capital; Food Festivals as a Visionary State; Sense ofCommunity; The Drive for Affluence and Exclusivity; and Fluid Identity and Foodies. Thedevelopment of this conceptual framework, which links success to the external environment,contributes to the future-proofing of food festivals.
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<p><b>Community based tourism (CBT) has been one the driving forces of the growth of tourism in Cambodia. Even though tourism scholars recognise the importance of the subject, community success in Cambodia remains a relatively under researched topic in the field. One of the exemplars of success, is Chi Phat, the community based tourism destination in the southwestern part of Cambodia. But why?</b></p> <p>This thesis sets out to explore the factors of Chi Phat’s success through the voices of stakeholders in order to determine if the success could be replicated by other tourism communities. By understanding how different stakeholder groups construct an understanding of success, a contribution is made in how we manage stakeholders through understanding that success.</p> <p>The study deployed a qualitative research methodology based upon the following objectives. First, to review the literature on CBT in order to evaluate factors of success. Second, to determine how different stakeholders perceive intrinsic or extrinsic factors of success for the Chi Phat CBT destination. Third, to develop a conceptual framework of community based tourism important factors of success. Twenty members of stakeholders including those from the community, local and national authority, NGOs and the private sector involved in Chi Phat had been contacted for an interview by using the semi-structured interview approach.</p> <p>The contribution of the thesis is to be able to make recommendations for future community based tourism projects by using Chi Phat as an exemplar and that the success of Chi Phat can be replicated by other emerging CBT projects.</p> <p>The findings suggested that both intrinsic and extrinsic factors are extremely important to the development of the CBT. Even though stakeholders agreed on most of the factors, for instance, the collaboration and partnership, some factors were also perceived differently. However, those perceived factors contribute immensely on the success of Chi Phat.</p>
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