In recent decades, adult animation has garnered its own audience due to its mix of dark humor and slash of reality. One popular series is BoJack Horseman. The show intrigues me because throughout its six seasons, it manages to show how childhood trauma deeply affects BoJack, the main character, as an adult. In this study, we want to analyze the root causes of BoJack’s childhood trauma and the coping mechanisms he did. The findings of this research suggest that there are two main reasons: maltreatment from caretakers and loss of a loved one. Furthermore, there are four forms of maltreatment from his parents: hurtful words, broken marriage, domestic abuse, and gaslighting/guilt tripping. To cope with his trauma, BoJack used four strategies: escapism, dark humor, suicide attempt, and professional help. Through a combination of these four strategies, BoJack was forced to deal with his childhood trauma to become a better person.

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This study aims to find out how Instagram ‘Likes’ affect its receivers. The source of the data is in-depth interviews with four informants, two from each gender. The informants come from the age group of 18— 24 because adolescents born in the late 1990s or early 2000s grew up with the emergence of social media; thus. Coincidentally, people from the aforementioned age group are also the most susceptible to mental health issues. The author implemented ethnography in data collection and analyzed it using Cooley’s ‘looking-glass self’ theories. The findings reveal that Instagram ‘Likes’ have subliminal power over the receivers through the means of self-perception, interpersonal relations, and follow-up actions.Keywords: Instagram Like, Power relation, Looking-glass Self; Social media, Instagram