North American measures of moral identity (MI) assume that caring and fairness are the most prototypical features of morality. Moral foundations theory describes such individualising foundations of morality as dominant in individualist cultures and binding foundations of morality as more particular to collectivist cultures. We weighed the criticism that moral identity scales are guilty of “liberal ethnocentrism” in two studies drawing on participants in the UK and Saudi Arabia. Only individualising traits were prototypical of concepts of moral people in Britain, while individualising and binding traits were both prototypical of such concepts in Saudi Arabia (Study 1, N = 160). In Study 2 (N = 539), participants completed the moral identity scale following typical instructions that referred to the prototypical traits of one of five moral foundations. Overall MI scores were lower in Britain than in Saudi Arabia, particularly when instructions described binding traits as characteristics of a moral person. Cross‐cultural differences were mediated by the perceived cultural importance attributed to these traits, particularly binding traits. These results justify concerns that existing moral identity scales underestimate important cultural variation in conceptualising moral identity, but justice and caring concerns remain the best single candidates for a universal foundation of human morality.

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BackgroundIn the UK there are around 800,000 people with dementia. Dementia friendly communities are places where more people understand dementia and people are supported to live well. Sway is a small village in the New Forest (population 3548). One of Sway Parish Council’s strategic objectives is to help ageing people live well. As a carer and as part of her Duke of Edinburgh Bronze Award this abstract describes a 15-year-old’s activity in supporting the parish council’s strategic objective.AimsTo support people with dementia and their carers: ‘Local People Helping Local People’ To connect and collaborate with other local groups: ‘Helping People Live Well’. MethodDementia Friends sessions to parish council, girl guide groups, churches, interest groups, care homes and agencies as well as businesses (e.g. hairdresser, gardeners, and postmen)Role-modelling dementia friendly attitudes and behaviour (e.g. there is more to a person than dementia) in village activities, Saturday job in local coffee shop and monthly dementia friendly coffee and chat groupInformation animations to raise awarenessProviding a teenager’s perspective to local volunteer action group.ResultsAs part of Hampshire’s Dementia Friendly Communities initiative and Sway parish council’s objectives; business in Sway are becoming officially Dementia Friendly through attendance at Dementia Friends sessions and always having a dementia friendly helper on duty. There is partnership working between the parish council, other local charities, volunteer groups and the dementia action group.ConclusionDementia is a progressive terminal disease which benefits from a palliative care approach at all stages. Palliative care does not only have to be provided by health services or by adults. It can also be delivered by neighbours and community partners of all ages. Harnessing the experiences and passion of a community including teenagers (with school or vocational curriculums to meet) has the potential to support Dementia Friendly Communities where people live and die well with dementia.

Introduction Eighty per cent of contraceptive care occurs in the general practice setting. UK Medical Eligibility Criteria provides clear guidelines for the safe provision of appropriate contraception. The Faculty of Sexual and Reproductive Health and the National Institute for Health and Care Excellence offer further recommendations for initiation and continuation of the combined contraceptive pill/oral contraceptives. Method and analysis Using the Egton Medical Information Systems database of an inner city, average size general practice we performed a retrospective analysis of combined contraceptive pill/oral contraceptives consultations to identify areas of substandard prescribing. Through three subsequent improvement cycles we demonstrated that the safety of combined contraceptive pill/oral contraceptives prescribing could be enhanced by consistent application of UK Medical Eligibility Criteria. By encouraging general practitioners to promote safe sex and use local long-acting reversible contraception options we were able to enhance the quality of consultations as dictated by national guidelines. Regular education and use of an amended EMIS template (to include UK Medical Eligibility Criteria) enabled us to improve both the safety and quality of community-combined contraceptive pill/oral contraceptives prescribing in a sustainable fashion.