The increasing number of Muslim population and internet users has an impact on the global market. In the current global market conditions, both Muslim and non-Muslim producers are competing to develop products to get the Muslim market. In the company's competition to compete for consumer buying interest, it has been associated with brands and marketing methods. The researcher conducted an in-depth study and then formulated how the relationship between Islamic branding and digital marketing was. Then, why Islamic branding and digital marketing can be used as a strategy to attract consumer buying interest. This research is qualitative and uses a literature study approach. As a result, Islamic branding and digital marketing have a close relationship so that it can be used as a strategy in attracting consumer buying interest, especially Muslim consumers, considering the large Muslim market. Muslim producers who become business people must follow the current rapid technological developments to compete with other business actors, of course by using the concept of Islamic branding and digital marketing relations without eliminating the complete Islamic concept.

<p>ABSTRACT. The goal of this community service is to produce Imla textbok for<br />integrated Islamic elementary school, Pesantren Baitussalam, Simalungun. There are six teachers of Imla’ mentored in this program. The program was held at pesantren Baitussalam for 3 days. To achieve the goal, we conducted a workshop (intensive dialogue and direct practice). After doing this, we found that first, the teacher’s ability is very qualified to teach the subject i.e imla. It is because most of them were graduated from pesantren, second, the teachers have succeeded in producing syllabus and textbooks of Imla from grade 1 to 6— which is structured according to the level of students. It is hoped further activities that the syllabus and textbooks are taught by IT-based learning model. <br />Keywords: Imla’, textbook, pesantren</p>

Khalifah sebagai pemimpin bertanggung jawab memberikan perlindungan bagi orang-orang yang kurang beruntung secara sosial agar tetap dapat mengambil sedikit bahagian dari menikmati kehidupan sebagai manusia dengan wajar. Dalam perjalanannya khalifah Umar bin Khattab sebagai khalifah ke-dua dari penggari Rasullah, secara tidak langsung juga harus memikirkan keberlangsungan pendidikan Islam sebagai bahagian dari dakwah Islamiyah. Hal itu tergambar dari kebijakan-kebijakan yang dilakukan semasa priode kekhalifahannya. Berikut ini merupakan salah satu usaha mengungkap kebijakan kepemimpinan Khalifah Umar Ibn Al-Khattab ra yang berimplikasi pada pendidikan berdasarkan karakteristik leader yang diterapkannya meliputi rasa tanggungjawab, manajemen partisipatif, manajemen kualitas total, manajemen proses kontrol dan inovasi administratif secara menyeluruh dan fleksibel dengan mempertimbangkan kemungkinan-kemungkinan yang ada. Penelitian ini adalah penelitian studi naskah pada kitab “Akhbar Umar wa Akhbaru Abdullah bin Umar” dengan pendekatan kualitatif deskriptif. Data yang diperoleh diolah dan dianalisa lalu disajikan dan ditarik kesimpulan. Temuan yang dapat diambil dari tulisan ini adalah kepribadian khalifah Umar bin Khattab dalam kekhalifahan atau kepemimpinan, dan kebijakan-kebijakan yang berimplikasi pada pendidikan Islam.