The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. This study examines the ubiquitous nature of music in the context of the running community.Data collected from an online running forum and a series of diary studies and interviews indicates that runners use mobile music technologies to create soundscapes in order to enhance their running experience. Our findings suggest that these soundscapes play an essential role in providing and supporting the experience of pleasurable escape when running.Through the musicalisation of running, people escape their humdrum existence, the Cartesian dualism of mind/body, the very act of running and the urban environment. This multifaceted manifestation of escape contributes to our understanding of hedonic and experiential consumption. These findings also challenge existing instrumental notions of performanceenhancing music consumption in sports activities and offer instead a complex, sociallyconstructed musicalisation of running which involves the remixing and reconfiguration of the aural landscape in an attempt to create the perfect running experience.
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