Internet2 research will lead to new technologies that will launch the Internet into another wave of unprecedented growth with enhanced interactivity and greater amounts of information delivered via richer communication. As a result, Web‐based retailers must begin to rethink the design of their sites, the amount of information to provide, and the degree of media richness to deliver. Based on a large sample of managers, this study examines media richness theory in the context of simple and complex products. The findings suggest that, overall, Internet users have more positive attitudes and higher levels of satisfaction with regard to rich sites than to lean sites, although the results for simple product sites were inconclusive. The study discusses the impact of the results for both simple and complex products and details the development of a new experimental instrument to measure user attitudes and satisfaction.

Ethics in business is an issue that has long received considerable attention. As a result of accreditation requirements, many universities have attempted to address this issue by making a course in ethics a part of business programs. This paper examines the values of current college students studying business with regard to professional and business ethics. Attitudes of students who have taken a course in ethics are compared with those who have not.

Globalization and economic integration have focused attention on the topic of ethics in international management. At a time when the European Union is attempting to harmonize standards in many areas, the issue of ethics within the EU deserves special attention. Given the diversity of the historical and cultural backgrounds of EU citizens, one might expect to find different ethical orientations in different EU countries. In an effort to gain an understanding about ethics in an EU country where little previous research has been conducted, this article is directed toward the attitudes of future Greek professionals. A sample of the current college‐student population in Greece was surveyed regarding professional and business ethics to understand how we might expect individuals from Greece to behave once they have to make the difficult decisions that are necessary in business circumstances.