The purpose of this study was to analyze the relationship between E-Satisfaction, E-Word of Mouth and E-Trust on Repurchase Intention of Online Shop. The approach in the research used is a quantitative approach using PLS-SEM SmartPLS software as a data processing tool. In this study, the data collection technique was carried out using an online questionnaire which was distributed to 150 respondents’ consumers of online shops. Sampling system with snowball sampling method. Based on the results of hypothesis testing, it was found that this study found that satisfaction had a positive and insignificant effect on repurchase intention. This shows that the e-satisfaction of online shop consumers does not significantly affect the repurchase intention of these consumers towards e-commerce online shops. In addition, e-word of mouth has a positive and insignificant effect on repurchase intention. This shows that the higher the e-word of mouth perceived by e-commerce consumers, the less significant customers will repurchase online. E-trust has a positive and significant effect on repurchase intention. This shows that the higher the e-trust perceived by online shop e-commerce consumers, the more customers will repurchase online. The novelty of this research is the new correlation model of e-satisfaction, e-word of mouth and e-Trust on repurchase intention of online shops and the research can be a reference for further research to be applied in other places or countries.
The purpose of this study is to analyze the relationship between Transformational Leadership, Leader Member Exchange, Digital Transformation on Work Innovation Capabilities and Organizational Citizenship Behavior. In this study using quantitative methods and data analysis techniques Structural Equation Modeling (SEM) using SmartPLS 3.0 software. This research was conducted the sample units were 390 Micro, Small & Medium Enterprises (MSMEs). Based on the results of data analysis, it is concluded that transformational leadership has a significant effect on Work Innovation Capabilities, transformational leadership has no significant effect on Organizational Citizenship Behavior, Leader Member Exchange has a significant effect on Work Innovation Capabilities, Leader Member Exchange has no significant effect on Organizational Citizenship Behavior, digital transformation has no significant effect on Work Innovation Capabilities, digital Transformation has no significant effect on Organizational Citizenship Behavior, Work Innovation Capabilities have no significant effect on Organizational Citizenship Behavior, transformational Leadership has no significant effect on Work Innovation Capabilities through Organizational Citizenship Behavior, Leader Member Exchange has no significant effect on Work Innovation Capabilities via Organizational Citizens hip Behavior , digital transformation has no significant effect on Work Innovation Capabilities through Organizational Citizenship Behavior.
Pengabdian Masyarakat merupakan salah satu pilar Tri Dharma Perguruan Tinggi, disamping dharma pendidikan dan pengajaran serta dharma penelitian. Pengabdian masyarakat merupakan bagian integral tri dharma perguruan tinggi yang dalam pelaksanaannya tidak terlepas dari dua dharma yang lain serta melibatkan segenap sivitas akademik: dosen, mahasiswa, tenaga kependidikan serta alumni. Melalui pengabdian masyarakat, Institut Bisnis Informasi Teknologi dan Bisnis hadir ditengah-tengah masyarakat bangsa Indonesia. Salah satu bentuk pengabdian masyarakat bagi dosen yaitu terjun di lingkungan masyarakat untuk mengaplikasikan ilmu yang ditempa selama berkecimpung didunia pendidikan perkuliahan selama menjadi tenaga pendidik. Latar belakang munculnya kegiatan pengabdian ini berawal dari kegiatan survey Di SMP Swasta Toby Bethlehem mengidentifikasi adanya permasalahan tentang pengelolaan sampah didesa tersebut dan kurangnya kesadaran masyarakat dalam membuang sampah pada tempat sampah karena kurangnya fasilitas tempat sampah di Desa tersebut. Dengan adanya permasalahan tersebut diharapkan kegiatan pengabdian masyarakat ini dapat memberikan solusi untuk memecahkan permasalahan tentang pengolahan sampah dan pembuatan tempat sampah sebanyak 10 Pcs tempat sampah yang murah sehingga dapat memotifasi masyarakat menerapkan pola hidup bersih.
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