Society's confidences of business are changing, and an increasing act of applicants pre-assess the societal and environmental execution of companies before choosing an employer. This study aims to analyze the differences in work values among students in IPB University to find out the type of work they enjoy so they can work in companies that are in accordance with their talents and interests. Descriptive statistical and PLS-SEM analysis were used to analyze the effect of work values to job interest and willingness to apply on-farm occupation.This paper used probability sampling with stratified random sampling technique and got 217 samples. There are five dominant values; ethics and integrity, responsibility, work conditions, opportunity of personal growth and use of ability and knowledge in work. Work values effects job interest positive significantly but work values is not affects willingness to apply significantly. Dominant factor of job interest is colleague/ family influence.