Background:The fight against the coronavirus disease (COVID-19), which has continued to threaten human existence globally, has led to the development of vaccines in order to control the rate of infection and death associated with the disease. Media messages on the COVID-19 vaccine are geared towards raising audience awareness and understanding of health risks, knowledge and attitudes about the vaccine safety. Objective: The study examined the knowledge and attitude towards COVID-19 vaccine safety media messages amongst residents of South East, Nigeria. Methods: A cross-sectional descriptive study was conducted among 399 respondents (18-47 years) in both urban and rural communities of South East, Nigeria from May 6th to July 4th, 2021. The survey was carried out using structured self administered questionnaire containing the respondents' demographics, knowledge and attitudes towards media messages regarding COVID-19 vaccine safety. The data were analysed using the SPSS version 26 software. Result was presented in frequencies, percentages and charts showing the interrelatedness of the variables examined. Regression ANOVA was used to test hypotheses on the extent to which level of exposure to COVID-19 media messages predict their knowledge and attitude towards COVID-19 vaccine safety at P<0.05 level of significance. Results: Data indicate respondents are apprehensive of taking the COVID-19 vaccine. Approximately, 91% of respondents are between the ages of 18 and 27 years. Meanwhile, 26.1% of the respondents agreed that media messages on COVID-19 vaccine is very assuring and convincing as regards human safety; 42.4% disagreed on the safety of COVID-19 vaccine safety messages; 26.1% rated vaccine messages as moderate as regards human safety, while 5.5% rated the vaccine messages as poor. Knowledge of respondents regarding the safety of the vaccine was low and respondents' attitude was negative in South East, Nigeria. The implication is indicative of the failure of the main stream media in educating the general public on pertinent health issues relevant to them. Conclusion: Knowledge regarding media messages on COVID-19 vaccine safety is low. Messages on COVID-19 vaccine safety were not sufficient and convincing. Consequently, there is a negative attitude towards the vaccine. Hence, improving knowledge and adoptive attitude amongst respondents amidst COVID-19 is critical.

The advent of online advertising has drastically changed how football is approached and funded. No doubt, Information and Communication Technology has had huge impact on sports development across the globe and also has created new vista for sports promotion, marketing, sports followership and revenue generation. This study examines the influence of online advertising in the promotion of Nigeria Professional Football League (NPFL). The technological determinism theory was used as theoreti-cal basis for this research work. Survey method of research was adopted with four hundred copies of questionnaire administered to respondents in four States in the North- Central zone of Nigeria namely; Niger, Kogi, Benue and FCT. It was found that the extent of online advertising usage by the League Management Company (LMC) and NPFL club sides is poor in compare to its usage by other league organizers and club sides in advanced nations. Therefore, this study recommends that the league han-dlers should, immediately, consider setting up a fully equipped social media marketing team. This should include; web designers, graphic artists, online media influencers and advert executives. The LMC should also ensure the employment of professional web designers to revamp the look-and-feel of the site. Make it more user-friendly and updated constantly. Also, the website should be fully commercialized.

The use of social media tools for public relations practice in Nigerian tertiary institutions has witnessed tremendous revolution in the areas of information dissemination and two-way communication process between tertiary institutions and their publics. This study appraises the use of social media as tools for public relations practice in tertiary institutions with focus on the Federal University of Technology, Minna and Niger State College of Education, Minna. The dialogic theory of public relations was used as theoretical basis for this research work. Survey method of research was adopted with three hundred and ninety seven (397) questionnaire administered to respondents in Niger State, Nigeria. It was found that the Federal University of Technology, Minna has adopted the various social media tools as a channel of communication between the institution and its publics more than Niger State College of Education, Minna. It was also found that both the Federal University of Technology, Minna and Niger State College of Education, Minna mostly used Facebook to communicate with their publics. Therefore, this study recommends the need for public relations practitioners to be well trained on the use of various social media tools for the purpose of information dissemination between their organizations and target audience/publics.

Pictures they say worth more than a thousand words. Photographs have gained a worldwide acceptance in terms of its usage in newspapers to stimulate the sales of goods and services based on its immense prowess to establish a mental picture in the mind of readers. This study examines newspaper photographs influence on made-in-Nigeria products patronage in Anambra State. The uses and gratifications theory was adopted as the core theoretical framework for this study. The study adopted survey research method with four hundred copies of questionnaire administered to respond-ents across five major cities in Anambra State. The study found that the regular usage of photographs on made-in-Nigeria product campaign by the newspapers have prompted many people to patronize locally made products. Therefore, this study rec-ommends that the use of photographs on made-in-Nigeria products’ campaign should be integrated or replicated on the various newspapers online platforms since majority of the respondents chose online, as their ideal source of accessing newspapers. Also, the study recommends that the federal government should ensure that the newspapers are constantly presenting pictures of quality made-in-Nigeria goods, so that readers’ will inadvertently get to associate these goods with quality and reliability.