The financial crisis of 2008 has caused a series of drawbacks to economies around the world. Greek economy has been hit twice at 2009, since its credibility worsened, provoking the implication of harsh fiscal measures from the 2010 Memorandum of Understanding (MoU). The effects of these measures to Greek macroeconomic figures have been widely criticized. Authors aim to estimate these effects at the macroeconomic figures of Greece through utilization of Decision Support Systems, and propose accurate insights regarding their efficacy. By capitalizing on regression analysis and Fuzzy Cognitive Mapping processes, specific results from 2010 Memorandum’s measures arise. It has been calculated that measures implied by 2010 Memorandum have been harsh and posed a negative effect on key Greek macroeconomic figures like GDPR, public debt, etc., especially with the ongoing 2008 financial crisis.
Nowadays, the cryptocurrency market is thriving, through the rise in cryptocurrency trading, opening the way for cryptocurrency trading websites' optimization. Optimization of customer satisfaction is a vital part of cryptocurrency trade organizations' digital marketing problems. It is vital to keep digital advertisement costs low while driving more traffic to a website. This study aims to define a digital marketing strategy for cryptocurrency trading websites by utilizing digital behavior metrics. Web analytics data were gathered from 10 world-leading cryptocurrency trade websites over 80 days. Statistical analysis of cryptocurrency trade web analytics, Fuzzy Cognitive Mapping modeling, and Agent-Based Model development have been deployed. Enhancement of cryptocurrency trade digital engagement levels can boost organizations' SEO and SEM strategy campaigns. Outputs of the study provide a handful of insights regarding cryptocurrency trading websites' digital promotion strategy optimization and the parameters of digital behavior mostly connected with websites' digital marketing costs and traffic. Cryptocurrency trade organizations should utilize both organic and paid campaigns, observe regularly their website KPIs connected with visitors' behavior and enhance their website users' experience, by increasing their engagement.
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