Although ice hockey has been characterized as a “people's sport,” since the 1980s neoliberalism has stimulated elite hockey to take on industrial characteristics, driven by: the commodification of sport; a growing scale of hockey performance; the branding of teams and cities; a strategic coupling with media; and the privatization of training and facilities. In British Columbia, elite hockey players are being produced in new regional settings. Formerly, many elite players came from smaller resource‐hinterland towns offering strong local support. With neoliberal commodification of the sport, the Lower Mainland has emerged as the main centre of elite player production in British Columbia. This has occurred very rapidly as costly private training programs located mostly in larger metropolitan areas have become the main source of young players aspiring to elite status. High‐performance training companies and private hockey academies offer costly routes to elite player status, with new class relations that exclude low‐income families. A range of internal and external scale economies lead to these new facilities being concentrated in larger conurbations, particularly in Greater Vancouver.

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