No abstract

The article proposes an analytical approach to the study of persona-driven journalism. Drawing on concepts from performance studies, the article builds an analytical framework for engaging with empirical material where the performance of the journalist’s personality becomes a central part of the journalistic product. The analysis of journalist and radio host Ditte Okman identifies a journalism practice that draws on bodily expressivity, outspoken attitudes and the creation of a socializing media space. This practice is used to showcase an unashamed persona that creates journalism based on a performance of authenticity and sincerity, which is read as an example of doing affective labor. The main contribution of the article is to conceptualize a methodological approach to the study of persona-driven journalism practices by drawing on ideas and concepts from performance studies, thus adding methodologically to journalism studies.

A close reading of three different profiles of Danish-Palestinian poet Yahya Hassan (1995-2020) showcases how interactions between journalists and subjects may become a mutual performative challenge and how, on such occasions, the personas of both parties may serve as a multi-layered journalistic resource in both an ethical and aesthetic sense. Applying the concept of “rhetorical maneuvers” (Phillips 2006) to describe reporters’ uses of an understated ‘first-person minor’ versus a demonstratively responsive ‘first-person major’ perspective (Phillips 2019), we highlight a principle that may reorient interview situations that are tense or out of control. The principle entails continuous shifts of subject form that are potentially inappropriate but enable both contextual transparency and a distinct textual structure or narrative style. By considering the mutual constitution and reconstitution of personas as rhetorical maneuvering we hope first to expand the analytical perspective of persona studies at the level of form while also, secondly, motivating journalists to explore the relational and interactive aspects of persona performances as a resource for occasional, productive disruption of their professional practice.