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Turkeys may reduce their feed intake because of neophobia toward a new diet; however, their feeding behavior is not well known. The aim of this study was therefore to investigate the effects of diet color on behavior and feed intake in turkeys. For 2 wk, 2 groups of 1-day-old turkey chicks were fed diets varying in color but of the same composition: light-colored crumbles (LC group) or dark-colored crumbles (DC group). Both groups (total n = 144) were then fed a novel diet of green crumbles for the next 2 wk. On d 30, the original groups were each divided into 3 groups and received light, dark, or green pellets. We postulated that neophobia on d 30 would be reduced for chicks fed 1) green pellets compared with diets of other colors because of the effect of recent experience, and 2) a diet of a color that was previously encountered over the first 2 wk of life. Behavior and feed intake were measured on the days before and during each feed transition at 5 min after the changeover feed to observe the short-term reaction. On the first transition day, birds in the LC group decreased their feed intake significantly at 5 min, unlike birds in the DC group, which increased their feed intake. Exploratory behavior increased in both groups when they received green crumbles on the transition day, indicating a response to the color. The changeover to pellets induced a reduction in feed intake in all groups at 5 min, but, in line with our first hypothesis, behavioral changes were less pronounced in birds receiving green pellets. However, turkeys in the DC group did not eat more dark-colored pellets than those in the other groups, and turkeys in the LC group did not eat more light-colored pellets. In the present experiment, we conclude that previous visual experience did not reduce subsequent feed neophobia but that color continuity facilitated a diet change from one feed form to another.

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