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This study examines the role of pricing orientation in firm performance -focusing on specific components such as value-oriented pricing, costoriented pricing, competition-oriented pricing, demand-oriented pricing and customer oriented pricing. The study sample comprised of Small and Micro Enterprises (SMEs) automobile services firms in Ghana. 498 firms participated in the study. A hierarchical regression was conducted to estimate the paths between pricing orientation and firm performance. All the pricing orientation components; value, cost, competition, demand, and customer oriented prices were found to have positively and statistically significant effects on the outcome of the firm performance. Some limitations of the study were identified, and areas for future studies have been duly provided to aid the continuous research into the operations of SMEs automobile services industry.

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This paper investigates the determinants of wood pricing in Ghana. The purpose of this study is to assess the factors that influence the prices of wood product at the various wood markets and retailers in Kumasi which have large variety of wood and different categories of retailers in the industry. The study employs a survey design where respondents are conveniently selected. A semistructured questionnaire was designed to gather data from the respondents. STATA version 12.0 software and several sets of statistical analyses such as frequency tables, percentages, and mean point values were performed. Linear regression was employed to estimate the determinants of wood product prices in the wood markets and retail outlets in Kumasi metropolis. The findings of this study suggest that, most of the price determining factors have a positive relationship with the price of wood sold whilst others such as quantity of wood sold and low quality wood products have a negative relationship with the price of wood product sold. Based on the findings of the study, the researchers recommend to future researchers to concentrate further studies on how government policies affect wood prices and also types of wood and their influences on prices.

This study assesses customer perception, customer expectation of service quality and their willingness to pay for vehicle repairs and maintenance services among patrons of small scale auto mechanics services in the Kumasi metropolis. Many organisations view service quality as only a support mechanism, rather than a viable competitive strategy. The SERVQUAL model was used to determine how customer expectation and perception of service quality influence the willingness to pay for auto mechanical services. A descriptive design was used and data was collected from two hundred (200) customers within the Kumasi Metropolis using questionnaire design. The data was analysed using SPSS. It was found that all the determinants of service quality (SERVQUAL); tangibility, reliability, responsiveness, assurance and empathy have a relationship with willingness to pay. However, customers' perceptions of service quality offered by mechanical service industry did not meet their expectations (all gaps scores recorded negative except one). For the purpose of expanding knowledge in the field of the small scale auto mechanic industry future researchers should investigate into the factors influencing service quality in the small scale auto mechanics that engage in vehicle repairs and maintenance; service quality and customer satisfaction, how they are measured in terms of customer Willingness-To-Pay for vehicle repairs and maintenance services.