No abstract

Content‐coded network newscasts are used to examine the relationship between news coverage and the daily New Hampshire poll standings of the leading 1996 Republican candidates in the weeks before the primary. Negative network news evaluations of Patrick Buchanan actually led to improvements in his tracking poll standings in subsequent days, indicating strong hostility to national media perspectives among many New Hampshire Republicans sympathetic to Buchanan.

Content analysis of network evening news coverage of the 2008 presidential election revealed a slight increase in the amount of coverage and a decline in the coverage of policy matters compared to 4 years earlier. Barack Obama received the most positive coverage recorded for any major party nominee on network television since the Center for Media and Public Affairs started analyzing election news content in 1988. The tonal gap between the Democratic and Republican nominees was also the largest recorded over the past six presidential elections. The one-sided coverage on ABC, CBS, and NBC was in sharp contrast to the more uniformly negative coverage of the two candidates during the evening newscasts on Fox News.

Content analysis of network evening news coverage during the first year of the Barack Obama presidency revealed coverage that was far more positive in tone than comparable news reports from the first years of the Ronald Reagan, Bill Clinton, and George W. Bush presidencies. Both domestic and international policy evaluations of the Obama presidency were more positive in tone than those of the last three presidents to take office during partisan transfers of power. The findings reveal a revival of the media honeymoon that scholars thought had disappeared during the modern era of a more combative press. An investigation of the “beat sweetening” hypothesis reveals mixed results, suggesting the need for further investigation.