Reverse engineering, defined as extracting information about a product from the product itself, is a common industry practice for gaining insight into innovative products. Both the original designer and those reverse engineering the original design can benefit from estimating the time and barrier to reverse engineer a product. This paper presents a set of metrics and parameters that can be used to calculate the barrier to reverse engineer any product, as well as the time required to do so. To the original designer, these numerical representations of the barrier and time can be used to strategically identify and improve product characteristics so as to increase the difficulty and time to reverse engineer them. As the metrics and parameters developed in this paper are quantitative in nature, they can also be used in conjunction with numerical optimization techniques, thereby enabling products to be developed with a maximum reverse engineering barrier and time—at a minimum development cost. On the other hand, these quantitative measures enable competitors who reverse engineer original designs to focus their efforts on products that will result in the greatest return on investment.

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Artificial insemination of dairy cattle is a common practice in the developing world that can improve farmer incomes and food security. Maintaining the fertilizing potential of frozen semen as it is manipulated, transported and stored is crucial to the success of this process. Here we describe simple technological improvements to protect semen from inadvertent thermal fluctuations that occur when users mishandle semen using standard equipment. We show that when frozen semen is mishandled, characteristics of semen biology associated with fertility are negatively affected. We describe several design modifications and results from thermal performance tests of several improved prototypes. Finally, we compare semen that has been mishandled in standard and improved equipment. The data suggest that our canister improvements can better maintain characteristics of semen biology that correlate with fertility when it is mishandled.