Behavioral economics is a burgeoning field of research that is being used to increase the effectiveness of military policies, programs, and operations. This chapter provides an overview of the origins of behavioral economics, key concepts, how behavioral economics research translates into applied behavioral change, and the rise of behavioral economics teams in government around the world. The chapter outlines how behavioral economics is being used within the military, with specific examples from Canadian Armed Forces (CAF) personnel research to illustrate how this field is being applied to military behavioral sciences.

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