The professionalization of certain management occupations, such as project management and human resource management, has been neglected in recent debates on professions, which instead focus upon the deregulation of collegial professions or the failure or unwillingness of new expert occupations to professionalize. Project management represents one of a handful of ‘management professions’ which confound this interpretation, explicitly pursuing a ‘corporate professionalization’ project with some degree of success. This paper focuses on the strategic activities of the principal British professional association in this field, the Association for Project Management (APM), as it negotiates a path between exploiting established sources of legitimacy and exploring a novel conception of professionalism. In the process, the association manipulates collegial and corporate logics of professionalism, in terms of its relationships with key stakeholders, its global orientation, its knowledge base and strategies of occupational closure. Drawing on interviews with APM officials and broader documentary analysis, we analyse the conditions which have produced this hybrid model of professionalism, highlighting the pragmatic management of tensions through the combination of distinct, even contradictory, professionalization logics.

Much has been debated about the perceived relevance/irrelevance of business schools in addressing business needs with some suggesting that academic research is not applicable to practice. We contribute by claiming the debate is itself somewhat misplaced and the real task of business schools is to instil the art of 'relevating' the seemingly irrelevant in order to prepare managers for the challenges they face. Paradoxically, we contend that in relentlessly pursuing scholarship, academics can make a valuable contribution to practice by offering counterintuitive viewpoints that challenge business mindsets. Ironically, value-adding contributions to practice are best made when academia resists the seductive tendency to capitulate to the immediate demands of the client. For it is only by challenging conventional wisdom and expectations and thereby creating dissonance in the minds of managers, that new and unthought avenues of action may be opened up for consideration. We illustrate this by examining the experiences of a partnership between a multinational corporation and a university in the United Kingdom where the executive education programme was carried out using action learning techniques while encouraging reflexivity in practice.

Recent debates on the organisation of expert labour focus upon either the growing dominance of managerialism over traditional professions or the unwillingness/inability of new expert occupations to professionalise. Such arguments frequently disregard expert occupations that continue to deliberately pursue professionalisation to improve their status and influence in organisations and wider society, and therefore overlook the consequences of contemporary professionalisation for expert labour. Here we critically examine one 'corporate profession', project management in the UK, which has pursued 'corporate professionalisation' by renegotiating relationships with the state, individual members and private corporations, with some degree of success. Combining documentary analysis and interviews with professional association officials and practising project managers, this article analyses the pressures behind the corporate professionalisation strategies of this expert occupation, assessing the impact of moves towards a new model of corporate professionalism that marginalises the interests of professionals while embracing employer agendas. is Lecturer in the Department of Organisation and Strategy atthe University of Strathclyde. He began his career as an engineer in the aerospace industry and in the course of a 20-year career occupied a number of increasingly senior roles including manufacturing, operations and projects management. Current areas of interest include the management of contemporary workers within project-based environments. Damian Hodgson (damian.hodgson@mbs.ac.uk) is Senior Lecturer in Organisational Analysis at Manchester Business School, University of Manchester. His research focuses on the management and control of expert labour, with a particular focus on project-based organisations. Daniel Muzio (daniel.muzio@newcastle.ac.uk) is Professor of Professions and Organization at Newcastle University. His research interests include the sociology of the professions, the organisation and management of professional services firms, gender and diversity in professional contexts, and the interplay between professional occupations and professional organisations.New Technology, Work and Employment 28:3

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to investigate the use of high-value manufacturing (HVM) concepts in Scottish SMEs and define how they are being used to gain competitive advantage. Design/methodology/approach -Cross-sectional research carried out using a large-scale survey of 435 SMEs and semi-structured interviews of a subset of 50 SMEs. Findings -Findings indicate that HVM is not a homogeneous state but an umbrella term for a number of operational models adopted by manufacturers that are progressively moving from simple price-based production; companies must, as a foundation, be operationally excellent in all lifecycle phases before extending their capability by offering a more comprehensive service; HVM is not a static state but a journey that differs in nature for each manufacturer depending on the nature of its market and customer.Research limitations/implications -The approach to theory must be more integrated combining aspects of marketing, strategic and operational theory. Research must be carried out using the supply chain, rather than the firm, as the unit of analysis. Practical implications -Manufacturing efficiency has now become an order qualifier and competitive advantage should now be sought through the integration of design, production and service activities from strategic levels down to operational levels across all the functions of a business which link seamlessly to customer and supplier activities. Originality/value -This paper contains insights into Scottish SMEs and their practice of HVM; defines the activity that makes up HVM at an operational as opposed to an economic or strategic level; proposes a model that characterises the stages of HVM that SMEs transition through.