This study utilizes Nielsen ratings to estimate the factors that influence viewership for Bowl Championship Series telecasts. Our modeling demonstrates increased start-of-game ratings for contests of higher absolute quality, but not of anticipated higher relative quality. Little support is generated for the notion of consumer preference for scoring. However, the relationship between outcome uncertainty and television ratings is dynamic as consumers initially prefer more certain games, but ratings increase systematically throughout a contest when the outcome of that contest becomes more uncertain. Preferences also exist for games in which actual outcomes match pregame expectations.

This study integrates upper echelons theory into the sport management literature by investigating general manager (GM) strategic decision-making in the National Basketball Association. Specifically, this research examines individual contextual variables as they relate to the human resource decision-making tendencies of GMs. Utilizing 17 seasons of data on team performance and individual GM characteristics, we estimate two-stage panel regression models to examine the relationship between GM-related variables and organizational performance. We find that both GM technical experience and GM education are positively related to winning and efficiency. The results also illustrate the importance of acquiring elite-level talent and indicate positive returns to GMs whom are able to do so. These findings are relevant for team ownership and suggest a link between organizational performance and the personal characteristics of league GMs. The analysis furthers our understanding of the GM–team player talent–organizational performance relationship in professional sport.

We add to the recent ticket market literature by using a unique, disaggregated, and proprietary data set of primary market ticket sales transactions from a National Basketball Association team that includes previously unavailable information on date of purchase, customer location, and other consumer demographics. We find that local and out-of-market fans differ in their total purchase amounts, with out-of-market fans spending more than local consumers, on average, and differential spending effects based on the home team win probability. In particular, this differential behavior has important implications for Rottenberg’s uncertainty of outcome hypothesis. We find evidence that interest in visiting team quality dominates interest in perceived contest uncertainty, fitting the reference-dependent preference model in the context of low local team quality. Further, these findings also have important implications related to market segmentation and dynamic ticket pricing in professional sport.

The scholarship on the economics of individual sports is scant relative to that of team sports. This study advances sport management scholarship, particularly sport economics, by using consumer-theory modeling to estimate Ultimate Fighting Championship (UFC) pay-per-view purchases. Our generalized linear models show fan preferences for certain weight classes, star fighters, outcome uncertainty and comain event quality factors as well as scheduling preferences for holiday weekends. The popular notion thatThe Ultimate Fighterreality series served as the impetus for the UFC’s growth is supported in part. The study concludes by showing how the modeling results impact firm revenue generation via fight card characteristics.

We investigate the joint impact of managers at different hierarchical levels on firm performance in Major League Baseball. We separately quantify the contribution of upper and middle managers and the impact of their match quality—the degree to which managers cooperate effectively across layers to impact firm success. We establish that match quality is a statistically significant and economically meaningful driver of firm performance. Higher-quality managers tend to be matched together across levels and achieve higher match quality during their joint employment. Match quality does not improve over the length of a joint employment spell, but lower match quality is found in pairs with more divergent educational attainment and prior strategic approaches. Hence, match quality is partly innate, and manager pairings may have difficulty improving their cooperation through learning. When we control for match quality, we find significantly lower estimates of heterogeneity in manager ability compared with commonly used estimators of managerial impact. Still, both middle and upper managers retain a meaningful impact on firm performance. This paper was accepted by Bruno Cassiman, business strategy.