2005),"Corporate entrepreneurship and innovation part 2: a role-and process-based approach"If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.
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AbstractPurpose -In the last 15 years, Nigeria has developed a feature film industry based on video and video compact disc distribution which currently produces over 600 films a year making Nigeria (in terms of numbers) one of the largest film producing nations in the world. English language films (Nollywood) have become a dominant media form all over the African continent. The purpose of this paper is to evaluate the implications of this phenomenon for marketing video film in Africa, and examine the structure of the industry. Design/methodology/approach -Using the case study method, the paper examines how a technological innovation such as video home system (VHS) is being used in ways never imagined or intended by the innovators. Consequently, the emergence and proliferation of inexpensive VHS video tape recorders have led to the growth of video-based movie production in several African countries, especially Nigeria. Findings -It is hoped that findings of this case study will provide the basis for future scholarly analysis of the economy of the Nollywood industry, and also provide a template for practitioners to engage in future research in video film in Africa. Originality/value -There have been no studies of Nollywood published to date.
Social networking sites (SNS) are a rich source of extractive information about job applicants. Human resources (HR) professionals now use SNS to gather additional information about job applicants; consequently, job applicants begin interviewing even before the actual interview. The authors examine SNS in the context of hiring decisions, using uncertainty reduction theory as a framework of analysis to explain how individuals obtain and process information about interpersonal relationships to reduce uncertainty before a face‐to‐face meeting. The authors recommend mandatory training for HR professionals, recruiters, and applicants in the strategic use and placement of SNS profiles in the public domain.
Authors investigated perceptions of campus recruiters (N = 168) in the San Francisco Bay Area regarding the importance of 15 types of information they solicit from job applicants' references in making selection decisions. Results suggest campus recruiters should consider 10 types of information to assist them in making selection decisions. Results also indicate that selected recruiters' demographic variables affect only 4 types of information job applicants' references should provide: decision-making skills, computer skills, work ethic, and fit with the corporate culture and prospective coworkers. The implications of these results for both employment references and recruiters are discussed.
This study explored dimensions of influential factors in employment interviewing from the recruiter's (N=423) perspective in hiring new college graduates for an entry-level position. A factor analysis of 28 communication items was conducted. Study results suggest that there are six dimensions of influential communication factors in employment interviews. ~ ~ ~~~~ Steve D. Ugbah is a n associate professor of marketing a t Calgornia State University, Hay ward. Stevina U. Euuleocha is a lecturer in the Department of Marketing a t Calgornia State University. Hayward. Gifford, R., Ng, C. F., & Wilkinson. M. (1985). Nonverbal cues in the employment interview: Links between applicant qualities and interviewer judgments. Journal of Golen, S. (19901. A factor analysis of barriers to effective listening.
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