The technological advancement in Intelligent Transport Systems and mobile phones enable massive collaborating devices to collect, process, and share information to support the sales and transportation of agricultural goods (agrogoods) from farmer to market within the Agriculture Supply Chain. Mobile devices, especially smartphones and intelligent Point of Sale (PoS), provide multiple features such as Global Positioning System (GPS) and accelerometer to complement infrastructure requirements. Despite the opportunity, the development and deployment of the innovative platforms integrating Agro-goods transport services with e-commerce and e-payment systems are still challenging in developing countries. Some noted challenges include the high cost of infrastructure, implementation complexities, technology, and policy issues. Therefore, this paper proposes a framework for integrating ITS services in agro-goods e-commerce, taking advantage of mobile device functionalities and their massive usage in developing countries. The framework components identified and discussed are Stakeholders and roles, User Services, Mobile Operations, Computing environment with Machine Learning support, Service goals and Information view, and Enabling Factors. A Design Science Research (DSR) method is applied to produce a framework as an artifact using a six-step model. Also, a case study of potato sales and transportation from the Njombe region to Dar es Salaam city in Tanzania is presented. The framework constructs the ability to improve information quality shared among stakeholders; provide a cost-effective and efficient approach for buying, selling, payment, and transportation of Agriculture goods.

Despite massive mobile phones adoption globally, Agriculture Supply Chain (ASC) in Tanzania is challenged by the low adoption of m-commerce integrated to m-payment and m-transport services as key information enablers for efficiently linking farmers to buyers. With such an inefficient and ineffective information gap, middlemen have become information custodians by decreasing farmers’ bargaining power in the market. In addressing the challenge, this study uses stakeholders to validate core services needed and proposes service architecture for Agro-Goods Transport and Commerce (AgroTC) system using installable and build-in mobile phone applications (internet web, mobile apps, and USSD). The proposed method appreciates a user-centric approach for system development. A scenario of the potato supply chain in Tanzania was considered where 2309 respondents were interviewed from farmers, buyers, and transport service providers from a predetermined sample size (n = 384) having a 95% confidence level. Data were collected using mobile phones configured with Open Data Kit (ODK) technology and analyzed using the R Studio tool with Pandas libraries. The results indicated that buyers were not interested in disease and land management information. Collectively, farmers (74%) and buyers (60%) highly demand m-commerce services as a virtual platform for linking them. Only farmers showed concern about disease management information. Furthermore, 35% of the farmers and 57% of the buyers need m-transport, whereas 35% of the farmers and 69% of the buyers need m-payment service. It was revealed that the remaining percentages lack knowledge on mobile phone features to perform online businesses. All transport service providers pointed to the challenge of existing middlemen in reaching customers and required technological change in managing transport systems. The proposed mobile-based AgroTC architecture provides a foundation business approach in Tanzania and many developing countries. System developers and innovators can use the proposed architecture design to design prototypes using the preferred language to meet ASC stakeholders’ needs and expectations.