In this article, we review sociological research on the politics of queer self‐presentation and visibility in user‐generated online media, such as personal homepages, blogs, YouTube vlogs, and queer‐specific social networking sites. Using an intersectional lens to attend to multiple axes of identity, the review offers a deeper understanding of how online queer media impact self‐presentation and visibility, while also privileging certain racial, sexual, and gender identities and practices over others. Online platforms can serve as spaces of resistance wherein queer people not only make themselves visible but also redefine dominant conceptions of identity, as well as the boundaries between public and private life. However, our review also finds that online spaces of queer self‐presentation often become another space for the reinforcement of dominant norms pertaining to various axes of one's identity. Given that the advent of user‐generated media and the Internet has facilitated the mobilization of queer people worldwide, an understanding of queer self‐presentation in online media demonstrates how new iterations of sex, gender, and sexuality are constructed in a technological era by queer‐identified people themselves, and how people can both resist and reify dominant social hierarchies across boundaries of space and time.

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