Purpose This paper aims to discuss the role of accounting, accountants and the cash management processes of indigenous Māori and Pacific (collectively referred as Polynesian) entrepreneurs in New Zealand. Design/methodology/approach A qualitative research methodology was used; 43 in-depth face-to-face interviews were conducted with Polynesian entrepreneurs, key informants, business experts and accountants to align with the oral Polynesian traditions and protocols. Findings The paper highlights the influence of cultural values on Polynesians’ accounting decision-making processes. It also provides some unique insights into the interrelationships of the cultural, economic and social dynamics that sculpt Polynesians’ decisions towards accounting, cash management and their accountants. Research limitations/implications Purposive sampling of a small sample was drawn from Auckland, New Zealand. Though statistical generalisability is not possible, in-depth interview data provided rich and contextual evidence which are often missing from a quantitative research approach. Practical implications It highlights the need for contextualised accounting services to Polynesian entrepreneurs by the accounting profession. It also calls for more cultural sensitivity when servicing and regulating Polynesian entrepreneurs. Originality/value This study identifies some unique insights into the interrelationships of culture, economic and social dynamics in Polynesian entrepreneurs. In particular, the cultural values of communality, reciprocity and “gift-giving” and respect for authority are important factors in shaping the Polynesians’ approach to accounting disposition and business cash management. It also identifies the power differentials between Polynesian entrepreneurs and their accountants, in which the former takes on a subordinate role to the latter.

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