The purposes of this study are to explain and identify the frame of structural relations of learning orientation, self-efficacy, learning transfer and job performance of farmers who participated in the strong and small farms education. This is an experimental research with the data collected from 495 farmers who have taken the farm education. Based on the collected data, the study conducted a structural equation modeling(SEM) to confirm the validity and analyze the structural relations of the suggested model. Using measured and latent variables drew from the analyses, the study set a structural equation model and tested the model by analysis of the structural equation modeling with AMOS 18.0. The results found from the empirical analysis can be summarized as follows. 1) Learning orientation and self-efficacy positively influenced job performance through learning transfer. 2) The hypothesis that learning orientation would have direct impact on job performance was not supported. 3) The strong and small farms education is useful to expand learning transfer and to enhance job performance. So, government policy support has to reinforce learning support on farmers in order to achieve high performance of learning and job management through farm educations.
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