This study aims to intensively analyze the effects of Incheon International Airport’s implementation of Corporate Social Responsibility (CSR) on its reputation. CSR activities constitute a significant role as management strategies and sustain their business reputation in the airport industry based on the Incheon International airport in Korea. The purpose of this study is to provide CSR activities to promote the sustainable development of airports by verifying the impact of CSR on airport reputation through mediate variables within the airport industry in consideration of the value and importance of CSR. A survey was conducted for a total of 297 Incheon International Airport users, and the collected data was analyzed using the structural equation model. As a result, it was found that CSR has a positive effect on reputation. Therefore, CSR activities can positively enhance customer perception, strengthen the importance of sustainability, and play a very important role in Korea’s airport industry. It is expected that the results of this study will be used as basic data to emphasize the relative importance of airports’ CSR activities to enhance the reputation of airports in Korea and have a positive impact on sustainable development.

Corporate social responsibility (CSR) has become a significant factor in determining business sustainability. This trend is particularly evident in the airline industry, as airlines endeavor to navigate highly competitive market circumstances. CSR activities constitute a significant duty as one of the survival strategies and to sustain their business based on the customer loyalty in the airline industry in Korea. The purpose of this research was to explore the influence of CSR on airline loyalty through meaningful mediators within the airline industry in order to elicit important insights and provide relevant conclusions for airline experts to apply toward business sustainability. This study employed three factors—passenger satisfaction, airline brand, and airline trust—as key mediators between CSR and airline loyalty. An online survey was carried out through private SNS channels targeting airline service users, and 312 completed surveys were collected. A confirmatory factor analysis (CFA) and structural equation modeling (SEM) enabled the study to determine that CSR activities among airlines significantly impact passenger satisfaction, airline brand, and airline trust. Moreover, passenger satisfaction and airline trust have a notable influence on airline loyalty. Limitations and implications for both academia and management are also presented based on the results of this research.

ObjectivesThis study sought to find answers to the following questions: 1) Can we predict whether a patient will revisit a healthcare center? 2) Can we anticipate diseases of patients who revisit the center?MethodsFor the first question, we applied 5 classification algorithms (decision tree, artificial neural network, logistic regression, Bayesian networks, and Naïve Bayes) and the stacking-bagging method for building classification models. To solve the second question, we performed sequential pattern analysis.ResultsWe determined: 1) In general, the most influential variables which impact whether a patient of a public healthcare center will revisit it or not are personal burden, insurance bill, period of prescription, age, systolic pressure, name of disease, and postal code. 2) The best plain classification model is dependent on the dataset. 3) Based on average of classification accuracy, the proposed stacking-bagging method outperformed all traditional classification models and our sequential pattern analysis revealed 16 sequential patterns.ConclusionsClassification models and sequential patterns can help public healthcare centers plan and implement healthcare service programs and businesses that are more appropriate to local residents, encouraging them to revisit public health centers.

This study aims to intensively analyze the effect of ESG activities on the Business performance focused on Korean national flag carrier. The purpose of this study is to provide ESG activities to promote the sustainable development of Korean national flag carriers by verifying the impact of ESG on airline's business performance through mediate variables within the airline industry in consideration of the value and importance of ESG. A survey is conducted with a total of 272 users of Korea's national flag carrier both Korean air and Asiana airline. The collected data is analyzed using a structural equation model. The results show that ESG management has an indirect positive effect on business performance. It is expected that the results of this study may be employed as fundamental data to emphasize the relative importance of an ESG activities, thereby enhancing the Korean national flag carrier's business management and eliciting a positive impact on sustainable growth.

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