Jenis penelitian yang dilakukan adalah penelitian lapangan (field research) dengan menggunakan pendekatan deskriptif kualitatif. Adapun metode pengumpulan data meggunakan wawancara, observasi, dan dokumentasi. Sedangkan teknik analisis data dalam penelitian ini menggunakan teknik deskriptif kualitatif, yang terdiri dari tiga alur kegiatan yaitu reduksi data, penyajian data dan verifikasi atau penarikan kesimpulan. Hasil penelitian ini menunjukan bahwa pemberdayaan masyarakat melalui Kampung Marketer maliputi input, learning process, output, outcome, dan wirausaha muda mandiri. Dimana warga desa yang masuk ke Kampung Marketer mengikuti proses pembelajaran sebagai customer service, social media admin, dan content writer yang dilakukan selama 1 minggu dan advertiser dilakukan selama 1 bulan. Program pemberdayaan yang berkolaborasi dengan pembisnis online memasarkan produk, dengan mempraktikan keterampilan apa yang sudah diajarkan.  Pemberdayaan masyarakat desa (individu/kelompok) memperoleh keterampilan, pengetahuan, dan kekuasaan yang cukup untuk mempengaruhi kehidupannya dan kehidupan orang lain yang menjadi perhatiannya.Secara teologis pemberdayaan masyarakat konsepsi pemberdayaan dalam Islam adalah bersifat menyeluruh (holistik) menyangkut berbagai aspek dan sendi-sendi dasar kehidupan serta didukung secara epistemologi pemberdayaan mencakup model,proses, tujuan dan strategi pemberdayaan merupakan hakikat yang saling terkait

Lembagakeuangan syariah mengalami perkembangan yang cukup pesat, namun dalam perkembangannya mengalami kesulitan dalam mencari nasabah, karena tidak semua mengetahui arti bank syariah dan ada faktor yang mempengaruhinya yang mengakibatkan jumlah nasabah lebih kecil dibanding bank konvensional. Maka perlu adanya literasi keuangan yang harus ditingkatkan pada masyarakat dan memahami perilaku konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh dari gaya hidup, religiusitas dan literasi keuangan syariah terhadap minat memilih produk bank syariah. Jumlah sampel yang diambil sebanyak 82 responden, teknik pengambilan data menggunakan metode kuesioner. Teknik analisa data dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa: 1) Variabel gaya hidup (X1) secara parsial tidak berpengaruh terhadap minat memilih produk bank syariah. 2) Variabel religiusitas (X2) secara parsial berpengaruh terhadap minat memilih produk bank syariah. 3) Variabel literasi keuangan syariah (X3) secara parsial berpengaruh terhadap minat memilih produk bank syariah. 4) Variabel gaya hidup, religiusitas dan literasi keuangan syariah secara simultan berpengaruh terhadap minat memilih produk bank syariah.

The purpose of this study was to examine the behavior of UIN Saizu students using The Theory Planned Behaviour (TPB) related to the intention to buy fashion products using a marketplace application with product knowledge as the moderating variable. The number of samples is 100 UIN Saizu students with purposive sampling technique. Partial Least Square (PLS) was used to analyze the data in this study. The results of this study indicate that attitudes have a positive relationship and have a significant effect on the purchase intention of fashion products through marketplace applications. Likewise, Perceived Behavior Control and product knowledge have an effect and have a positive relationship on the purchase intention of UIN Saizu students on fashion products using marketplace applications. While subjective norm have no significant effect on the intention to buy fashion products through the marketplace. Likewise, attitudes, subjective norm and perceived behaviour control moderating knowledge have no significant effect on purchase intention of fashion products through marketplace applications. Based on the conclusions above, it can be suggested in the following research to use knowledge as a mediating variable and add the factors used as variables that have been shown to influence behavioral intentions, especially in purchasing fashion products through marketplace applications.

The Kampung Marketer program is a youth empowerment program specializing in digital marketing. The basic needs approach is used to evaluate community development. This approach states that it is necessary to have greater job opportunities, increase economic growth, and guarantee the community's basic needs for a better quality of life. This research aims to determine how digital roles are implemented in people-centered development and measure its impact with the basic needs approach. A qualitative approach uses a triangulation model that combines in-depth interviews, observations, and documents from Kampung Marketers. From the research results, it was found that digital resources aided people-centered development by increasing employment opportunities. In the 18 existing branches, the Kampung Marketer Program has accumulated 700 customer service and advertising skills. As a result of the program, the economic growth of communities with Kampung Marketer programs had increased, as indicated by the amount of income received by the empowered community of around IDR 1,000,000 to IDR 3,000,000 and the total income that was distributed being 1.3 billion. It impacts meeting the basic needs of society and increasing the younger generation's enthusiasm for continuing their studies. The members of Kampung Marketer also could now pay for their children's tuition and even bought houses and land. The older generation who did not have technological skills were also supported and empowered by the program by establishing a business called "Saung Makaryo." They were trained to produce goods in their respective homes, and Kampung Marketers marketed them.