This study aims to determine the effect of environmental knowledge and green advertising on environmental attitudes and green purchase intention, and the effect of environmental attitude toward green purchase intention of Starbucks consumer in Mataram City. The research method used is quantitative with causal associative approach. Data collection using questionnaires distributed to 170 Starbucks consumers in Lombok Epicentrum Mall with convenience sampling technique. Analysis method used Path analysis. The research findings show that environmental knowledge and green advertising have a positive and significant effect on environmental attitude and green purchase intention; and environmental attitude have a positive and significant effect on green purchase intention. Increased public awareness of environmental knowledge and positive attitudes increases the chance of Starbucks to create environmentally-based products. KEY WORDSEnvironmental knowledge, green advertising, environmental attitude, purchase intention.Current environmental issues make consumers more sensitive. In terms of needs, there is an attempt to stop and reverse the negative effects of human behavior on the environment (Leonidou et al., 2010). Consumers are increasingly aware of excessive behavior in used of resources can affect the environment (Henning & Karlsson, 2011), so consumer give more attention to environmental impacts by purchasing eco-friendly goods or services (Dagher et al., 2015). Consumers who prefer products eco-friendly and their daily consumption behavior consider the effects on the environment known as green consumer. These consumers avoid products that could endanger health, harm the environment, use materials derived from protected species, and cause hazardous waste (Ali & Ahmad, 2012). This makes companies adapted to environmental concerns gaining popularity over the last few decades (Ali & Ahmad, 2012). Companies are encouraged to increase community knowledge and awareness of the environment by developing programs that provide solutions to environmental problems (Rini et al., 2017), where some modern companies are protecting the environment as a key idea for implementing friendly marketing strategies environment (Wulandari et al., 2015).Young consumers are potential customers who can initiate a change from ignorance to environmental issues to care and think about the impact on the environment. Lee (2009) in his study suggested that international green marketers consider teenagers as one of the potential market targets. Young consumers have purchasing power, are able to influence the buying decisions of the people around them, and are open to new things and innovative ideas. This study begins with previous research that has been done on factors that affect green purchase intention, one of which research conducted by Delafrooz et al. (2014) states that one of the factors affecting green purchase intention is green advertising. Study conducted by Safe et al., (2012) states that environmental knowledge and attitudes are environme...

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This study applies a relationship perspective to study tourism crisis management and resilience. Despite the growing academic interest in crisis management, few studies have examined how tourism businesses utilise their networks as a crisis management strategy. This research uses a multi-case study design and longitudinal data collection to study the effects of a natural disaster on tourism businesses in Lombok, Indonesia. Results indicate that the characteristics and capabilities of individual tourism business actors and their networking behaviour affected the speed of their recovery. Networks can be used as a strategic tool and business recovery is improved by strengthening network resilience.

Desa Bukit Tinggi memiliki potensi wisata yang cukup besar terutama wisata yang memanfaatkan alam. Upaya-upaya untuk pengembangan potensi wisata ini diperlukan untuk membantu peningkatan kesejahteraan masyarakatnya, salah satunya adalah implementasi manajemen pariwisata berkelanjutan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan wawasan kepariwisataan dan kemampuan dalam menerapkan manajemen jasa pariwisata berkelanjutan bagi Pokdarwis desa Bukit Tinggi. Pelaksanaan kegiatan dilakukan dengan menyiapkan materi dengan matang, berkoordinasi dengan pokdarwis dan melaksanakan pelatihan manajemen jasa pariwisata berkelanjutan. Setelah kegiatan pelatihan selesai, tim melakukan pendampingan selama dua bulan. Sejak awal kegiatan hingga selesai, tim  mengedepankan protokol kesehatan. Adapun kesimpulan yang dapat diambil dari kegiatan ini adalah sebagian besar peserta belum memahami manajemen jasa pariwisata berkelanjutan, terlihat dari masih kurangnya pemahaman tentang sifat jasa dan strategi pemasaran jasa pariwisata, wawasan kepariwisataan berkelanjutan, pasar dan pemasaran pariwisata. Keaktifan peserta saat pelatihan cukup tinggi terlihat dari suasana diskusi dan tanya-jawab. Hal yang menarik dari kegiatan pelatihan ini adalah  Pokdarwis  desa Bukit Tinggi berencana  menambah paket wisata sesuai dengan potensi  waduk Meninting yang sedang dibangun, seperti; triatlon (lari, renang,bersepeda), dan rekreasi waduk (sampan tradisional, sampan mesin). Namun demikian, masih ada kendala infrastruktur jalan, masalah sampah, belum melibatkan banyak element masyarakat karena sebagian dari mereka bersikap negative terhadap pariwisata