The purpose of this study is to analyze the effect of the bank's image and trust on customer satisfaction, as well as the effect of the image of the bank, trust, and satisfaction on customer loyalty. The study used sample of 100 people who were taken by purposive sampling technique. This research utilized multiple linear regression analysis and path analysis. Based on the hypothesis test, the results show that the image of the bank was significantly has positive effect on customer satisfaction, but trust has no significant effect on customer satisfaction. In addition, the bank's image has no significant effect on customer loyalty. Moreover, trust and customer satisfaction significantly have positive effect on customer loyalty. Mediation test shows that customer satisfaction mediates the effect of the bank's image on customer loyalty and customer satisfaction does not mediate trust on customer loyalty. Info Artikel PENGARUH CITRA BANK DAN KEPERCAYAAN TERHADAP LOYALITAS YANG DIMEDIASI OLEH KEPUASAN NASABAH AbstrakTujuan penelitian ini untuk menganalisis pengaruh citra bank, dan kepercayaan nasabah terhadap kepuasan, serta pengaruh citra bank, kepercayaan nasabah, dan kepuasan terhadap loyalitas nasabah. Penelitian menggunakan sampel sebanyak 100 orang yang diambil berdasarkan teknik purposive sampling. Adapun alat analisis menggunakan regresi linier berganda dan path analysis. Berdasarkan hasil uji hipotesis diperoleh hasil bahwa citra bank berpengaruh positif dan signifikan, namun kepercayaan nasabah tidak berpengaruh signifikan terhadap kepuasan nasabah. Citra bank tidak berpengaruh signifikan terhadap loyalitas nasabah, kepercayaan dan kepuasan berpengaruh positif dan signifikan terhadap loyalitas nasabah. Uji mediasi menunjukkan bahwa kepuasan nasabah memediasi pengaruh citra bank terhadap loyalitas nasabah dan kepuasan tidak memediasi pengaruh kepercayaan terhadap loyalitas nasabah.