In the rapidly changing business environment of the 21 st Century where change is fuelled by digital technology and increased competition, innovation has become the key to success and survival of any organization. However, organizational culture is the element that drives organizations and therefore developing an organizational culture which stimulates innovation and creativity, is a key and strategic option for strengthening the organization and making it more competitive. This paper reviews the literature on the organizational culture' dimensions which influence organizational innovation and creativity to provide an integrative understanding of the existing literature.

Abstract. With the rapid development and the raising position of cultural and creative industries in the world, more creative talents are needed and even they are faced with higher requirements. In order to help talents training and improve the quality of graduates in university, this paper firstly quantitatively studies the core competencies of the creative professional organizations through using behavioral event interview and questionnaire survey method. In additional, based on the above 60 factors which could influence the creative industry competency, 6 dimensions are collected at last by factor analysis and principal component analysis methods. What's more, the author builds an organizational core competences model which consists of the 6 dimensions, that is institutional capability, strategic capability, learning capability, resource integration capability, creative management capability and service consciousness. Finally this model provides theoretical reference for university creative professionals to acquire competitive advantages in modern society and cultivate more excellent talents for creative industry.