Purpose: to understand and personal financial management before and during the Covid Pandemic and its impact. Further, to make certain suggestions to better personal and household financial management. Methodology: This study was survey based, 192 respondents were picked from Government, private, business, self-employees and others. Paired t-test was applied to know whether the mean difference between financial behavior of individuals before and during the pandemic along with required descriptive statistics. Findings: Study found that there is a significant difference in financial behavior of individuals before and during the pandemic. It is found that around 30% of income has come down during the pandemic, according their spending been also affected. They opined that their priorities have changed due to this pandemic and they need advises from experts to get out this. Further, study has offered some suggestions to better their financial management to face such kind crises.

The case narrates a comparative study of Battle Royale: Harley-Davidson v/s Triumph. It is of their product launch and marketing strategies used by Harley-Davidson and Triumph, two leading brands in the Indian premium motorcycle segment. For the purpose of this study, data were gathered from both primary and secondary sources. This study used secondary sources dominantly for extracting related information of Harley-Davidson and Triumph brands. Secondary sources include company reports, their promotional events, social media, news reports, etc. The author of the case also interacted with users of these two brands. Feedback from these brand users was discussed in the case explicitly. This case was discussed with UG and PG students in a classroom. It helped them to understand branding strategies of these two brands specifically.

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The promotion of environmentally and socially responsible products, processes, and brand values is what is meant by the term “sustainable marketing.” The momentum behind the push for more sustainable corporate practices is picking up speed. There is a growing awareness (in many parts of the world, at least) that addressing the issues related to the climate crisis, the extinction of species, pollution caused by plastics, inequality, as well as delivering on the United Nations Sustainable Development Goals task that is essential not only for policymakers and the general public but also for the long-term health and survival of businesses. The present chapter identifies the gap that connects sustainable marketing of companies and sustainable consumer behavior with good governance that helps to achieve sustainability. The framework is also provided by considering the companies, people, and governance together. The question of how to develop global sustainable consumption patterns is also dealt with and responded to in the chapter.